Results 1 to 10 of about 146 (113)
The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis
İletişim Kuram Ve Araştırma DergisiGuerrilla marketing is an innovative and unconventional approach to advertising that aims to create a lasting impact on consumers through creativity and surprise.
Nebi Seren, Fatih Bilici
exaly +3 more sources
BusinessesThe landscape of marketing is rapidly evolving as companies adapt to new societal dynamics and technological advancements. Guerrilla marketing, characterized by its unconventional, creative, and cost-effective tactics, has proven effective in capturing ...
Bora Gündüzyeli
exaly +3 more sources
SAGE OpenTraditional marketing tactics have been significantly challenged by marketers in various areas, especially in the food sector. Firms utilize overt, along with emerging marketing communication strategies in the form of covert marketing, to circumvent ...
Asif Mahmood
exaly +2 more sources
Guerrilla Advertising Strategies A Theoretical Approach
Journal of Architecture, Art & Humanistic Science, 2021 In present economic scenario, people are exposed to a greater number of commercial messages which cannot be perceived unless they at first instance have grabbed the attention.
Huda Othman
doaj +1 more source
Small and Medium Enterprises Brand Positioning Through Guerilla Marketing Principles
Vilnius University Open Series, 2021 The article analyses the positioning process of small and medium enterprises using the principles of guerrilla marketing. At the beginning of a business start-up, the positioning process becomes crucial to gain a competitive advantage in a crowded market.
Viltė Lubytė
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The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity [PDF]
Research in Sport Management and Marketing, 2023 Purpose: the purpose of this research is to investigate the effect of applying guerrilla marketing techniques on emerging sports brand equity.Methods: The research methodology is semi-experimental in terms of practical purpose and in terms of data ...
Hossein Faridniya +3 more
doaj +1 more source
Ethical aspects of guerrilla and ambush marketing [PDF]
Ekonomski Signali, 2020 The paper analyzes the ethical aspects of guerrilla and ambush marketing in the time of the great crisis of the advertising industry and sponsorship agreements. Guerrilla marketing is a creative, imaginative, unexpected, unusual, aggressive, interactive,
Dašić Dejan R. +2 more
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The Influence of Guerrilla Marketing on Buying Interests in Indonesian Fashion Local Brands
TIJAB (The International Journal of Applied Business), 2022 The modern age has had an impact on commercial sectors, particularly the fashion industry. There are already an increasing number of local brands that are in demand from the general public, particularly ladies.
Karen Millennia Puspa Nugroho +1 more
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Journal of Business Economics and Management, 2020 In today’s competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium
Rizwan Raheem Ahmed +4 more
doaj +1 more source
Digital guerrilla marketing: An innovative method of utilizing online communication channels to connect with the target audience [PDF]
Megatrend RevijaGuerrilla marketing provides a novel and economical approach to audience engagement through surprise and inventiveness. This marketing strategy uses cognitive and emotional cues to provide unforgettable experiences that appeal to customers.
Baltezarević Radoslav +1 more
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