Results 1 to 10 of about 14,072 (201)

The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity [PDF]

Research in Sport Management and Marketing, 2023
Purpose: the purpose of this research is to investigate the effect of applying guerrilla marketing techniques on emerging sports brand equity.Methods: The research methodology is semi-experimental in terms of practical purpose and in terms of data ...
Hossein Faridniya, Nasrin Azizian Kohan, Hamed Kheirollahi Meidani, Fatemeh Behrooz Damirchi   +3 more
doaj   +2 more sources

The Effects of Integrating Guerrilla Marketing Techniques with Social Media Applications in Digital Marketing

Businesses
The landscape of marketing is rapidly evolving as companies adapt to new societal dynamics and technological advancements. Guerrilla marketing, characterized by its unconventional, creative, and cost-effective tactics, has proven effective in capturing ...
Bora Gündüzyeli
doaj   +2 more sources

Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises [PDF]

Anali Ekonomskog fakulteta u Subotici, 2017
The external environment has a great impact on all participants in the market arena. However, the intensity of the impact is more pronounced in small and medium-sized enterprises (SMEs).
Anđelković Aleksandra
doaj   +1 more source

From Green Intentions to Actions: The Role of Covert, Overt, and Guerrilla Marketing in Promoting Green Consumerism

SAGE Open
Traditional marketing tactics have been significantly challenged by marketers in various areas, especially in the food sector. Firms utilize overt, along with emerging marketing communication strategies in the form of covert marketing, to circumvent ...
Muhammad Ashraf, Asif Mahmood
doaj   +2 more sources

Guerrilla Advertising Strategies A Theoretical Approach

Journal of Architecture, Art & Humanistic Science, 2021
In present economic scenario, people are exposed to a greater number of commercial messages which cannot be perceived unless they at first instance have grabbed the attention.
Huda Othman
doaj   +1 more source

Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches

Journal of Business Economics and Management, 2020
In today’s competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium
Rizwan Raheem Ahmed, Jawaid Ahmed Qureshi, Dalia Štreimikienė, Jolita Vveinhardt, Riaz Hussain Soomro   +4 more
doaj   +1 more source

Create Ambient Advertising (An Approach to Design a Creative Ambient Advertising)

Journal of Architecture, Art & Humanistic Science, 2021
In recent decades consumers are exposed to a lot of advertising massages from different means of media channel which cause low attention rate towards advertising; therefore, marketers and advertisers increase their efforts in terms of finding new ways ...
Nagwan Fathy Badran
doaj   +1 more source

Ranking of Methods, Techniques and Tools for Book Marketing from the Perspective of Child and Adolescent Publishers [PDF]

کتابداری و اطلاع‌رسانی, 2019
Objective: The purpose of this research is identification and ranking of methods, techniques and tools for book marketing from the viewpoint of publishers.
Mahbobe Taebi, Sepideh Fahimifar, Alireza Noruzi   +2 more
doaj   +1 more source

Hospitality, Culture and Regeneration: Urban decay, entrepreneurship and the "ruin" bars of Budapest [PDF]

, 2010
This paper considers the relationships between hospitality, culture and urban regeneration through an examination of rom (ruin) venues, which operate in dilapidated buildings in Budapest, Hungary.
Amichay, E.M., Bodnár, J., Bullock, A., Csanádi, G., David Bell, Dudás, G., Edensor, T., Földes, A., Földes, A., Földes, A., Földi, Z., Johnson, L., Kirby, D.A., Kovács, Z., Krisztina Lugosi, Lashley, C., Lloyd, R., Lugosi, P., Morrison, A., Munkácsy M., Patton, M., pestcentric.com, Peter Lugosi, Pál, K., Szabo, E., Thomas, R., Thornton, S., Tracey, D., Wickham, P.A., Zukin, S., Zukin, S.   +30 more
core   +1 more source

GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET

Вестник Мининского университета, 2017
The authors seek to address issues relevant for the company to attract more customers, increase sales and profits in the conditions of the Russian economy. The authors point to the fact that traditional advertising methods are not effective.
S. N. Kaznacheeva, V. A. Bondarenko
doaj   +2 more sources