Results 21 to 30 of about 1,082 (288)
Marketing de guerrilla y su impacto en el desarrollo de la marca
, 2022 Los avances en la tecnología de la comunicación han ocasionado grandes cambios en la forma en que las organizaciones realizan el marketing, con estos avancen en la tecnología el posicionamiento de la marca en un mundo globalizado y competitivo se ha ...
Soto Suarez, Luis Eduardo +1 more
core +1 more source
Dictamen Libre, 2020 Hablar de efectividad es medir, analizar y determinar resultados con el uso de los indicadores adecuados según sea el propósito. El presente artículo propone dar una vista, desde la realidad de los usuarios, de los servicios de telecomunicación en la ...
Rubén Cubillos Coll +1 more
doaj +1 more source
Innovative marketing strategies in entrepreneurship
Entrepreneurship and Sustainability IssuesThe article analyses the innovative marketing strategies in entrepreneurship, focusing on guerrilla marketing and examining its tools and case studies.
Margarita Išoraitė
doaj +1 more source
Emerging Markets Journal, 2017 In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market.
Ebru Onurlubaş
doaj +1 more source
Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas [PDF]
Media Watch, 2017 The guerrillas of the modern day marketing arena have been eyeing the innovative strategies to promote their products. They aim to grab the maximum attention with least amount the capital spent. This is what guerrilla marketing revolves around. YouTube has evolved as one such platform.
Gupta, Harshita, Singh, Saumya
openaire +2 more sources
Guerrilla marketing, Contrainsurgencia y capitalismo en Colombia
, 2022 La violencia entre múltiples actores armados en Colombia ha sido el contexto en el que hemos vivido casi todos los colombianos. En especial la confrontación entre ejército, guerrillas y paramilitares ha suscitado múltiples investigaciones desde variadas
Ballesteros Chitiva, Laura +3 more
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Competitive Supply Chain Network Design Considering Marketing Strategies: A Hybrid Metaheuristic Algorithm [PDF]
International Journal of Supply and Operations Management, 2016 In this paper, a comprehensive model is proposed to design a network for multi-period, multi-echelon, and multi-product inventory controlled the supply chain.
Ali Akbar Hasani
doaj +3 more sources
International Journal of Science and Management Studies (IJSMS), 2021 This research study empirically assessed the effect of guerrilla marketing on guerrilla entrepreneur performance focusing on selected businesses in Nigeria. The study adopted survey research design which suites the research because of its descriptive nature.
Kabir Adeniyi Yagboyaju +1 more
openaire +1 more source
Guerrilla marketing : and its effects on consumer behavior
, 2012 As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing.
Belić, Sandra, Jönsson, Emelie
openaire +2 more sources
Advanced Engineering Materials, EarlyView.This study demonstrates how optimizing laser power, scanning speed, and hatching distance in laser powder bed fusion can boost the productivity of Inconel 718 manufacturing by up to 29% while maintaining mechanical integrity. The work delivers a validated process window and cost–time analysis, offering industry‐ready guidelines for efficient additive ...
Amir Behjat +7 more
wiley +1 more source