Results 21 to 30 of about 295 (252)
Competitive Supply Chain Network Design Considering Marketing Strategies: A Hybrid Metaheuristic Algorithm [PDF]
International Journal of Supply and Operations Management, 2016 In this paper, a comprehensive model is proposed to design a network for multi-period, multi-echelon, and multi-product inventory controlled the supply chain.
Ali Akbar Hasani
doaj +3 more sources
Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas [PDF]
Media Watch, 2017 The guerrillas of the modern day marketing arena have been eyeing the innovative strategies to promote their products. They aim to grab the maximum attention with least amount the capital spent. This is what guerrilla marketing revolves around. YouTube has evolved as one such platform.
Gupta, Harshita, Singh, Saumya
openaire +2 more sources
International Journal of Science and Management Studies (IJSMS), 2021 This research study empirically assessed the effect of guerrilla marketing on guerrilla entrepreneur performance focusing on selected businesses in Nigeria. The study adopted survey research design which suites the research because of its descriptive nature.
Kabir Adeniyi Yagboyaju +1 more
openaire +1 more source
Ranking of Methods, Techniques and Tools for Book Marketing from the Perspective of Child and Adolescent Publishers [PDF]
کتابداری و اطلاعرسانی, 2019 Objective: The purpose of this research is identification and ranking of methods, techniques and tools for book marketing from the viewpoint of publishers.
Mahbobe Taebi +2 more
doaj +1 more source
Advanced Engineering Materials, EarlyView.Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar +7 more
wiley +1 more source
Advanced Functional Materials, EarlyView.ABSTRACT Chitosan, a polysaccharide upcycled from biowaste, has long promised sustainable, biocompatible, and antimicrobial films and devices, an appeal reinforced by its recent regulatory recognition, with several chitosan‐based antibacterial dressings gaining clearance through the Food and Drug Administration's 510(k) pathway.
Jacopo Nicoletti +16 more
wiley +1 more source
Marketing de Guerrilha do Twitter / Guerrilla Marketing on Twitter
ID on line. Revista de psicologia, 2022 O objetivo da pesquisa foi analisar a percepção dos consumidores de ambas as empresas a respeito das influências do marketing de guerrilha na rede social Twitter. O estudo se desenvolveu por meio de abordagem qualitativa, procedimento de análise da rede social e técnica de questionário para contribuir com o gap de pesquisa a respeito das práticas de ...
Daiana Korczagin, Priscila Cembranel
openaire +2 more sources
Advanced Functional Materials, EarlyView.ABSTRACT Electronic waste has emerged as a major environmental challenge, driven by the massive consumption and a limited lifetime of modern electronic devices, stimulating the development of sustainable electronics. Here, an all‐biomaterial gelatin‐choline‐citric acid ([Ch][CA]) ionogel is developed as an active binder to realize self‐sintered ...
Lin Guo +10 more
wiley +1 more source
Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME [PDF]
Iranian Journal of Management Studies, 2011 This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran‟s SME and in this respect three hypothesizes are developed.
Ali Mokhtari Mughari
doaj
Bone‐Inspired Recyclable Composites for Damage‐Tolerant Circular Materials
Advanced Functional Materials, EarlyView.Bone‐inspired architected composites are developed by combining osteon‐like reinforcements with a recyclable Elium thermoplastic matrix. The hierarchical architecture redirects cracks and promotes energy dissipation, while enabling recovery of intact, aligned, load‐bearing reinforcement units that retain their original stiffness, revealing a route ...
Alessandro Stagni +4 more
wiley +1 more source