Results 21 to 30 of about 26,995 (303)
Towards a theory of shopping: a preliminary conceptual framework [PDF]
, 2002 One criticism (Arnould, 2000) of Miller's 1998 book, A Theory of Shopping and the jointly authored Shopping, Place and Identity (Miller et al., 1998) is that the authors fail to incorporate or even acknowledge the body of literature which exists within ...
Andrews +61 more
core +1 more source
Innovative marketing strategies in entrepreneurship
Entrepreneurship and Sustainability IssuesThe article analyses the innovative marketing strategies in entrepreneurship, focusing on guerrilla marketing and examining its tools and case studies.
Margarita Išoraitė
doaj +1 more source
Competitive Supply Chain Network Design Considering Marketing Strategies: A Hybrid Metaheuristic Algorithm [PDF]
International Journal of Supply and Operations Management, 2016 In this paper, a comprehensive model is proposed to design a network for multi-period, multi-echelon, and multi-product inventory controlled the supply chain.
Ali Akbar Hasani
doaj +2 more sources
Ranking of Methods, Techniques and Tools for Book Marketing from the Perspective of Child and Adolescent Publishers [PDF]
کتابداری و اطلاعرسانی, 2019 Objective: The purpose of this research is identification and ranking of methods, techniques and tools for book marketing from the viewpoint of publishers.
Mahbobe Taebi +2 more
doaj +1 more source
Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas [PDF]
Media Watch, 2017 The guerrillas of the modern day marketing arena have been eyeing the innovative strategies to promote their products. They aim to grab the maximum attention with least amount the capital spent. This is what guerrilla marketing revolves around. YouTube has evolved as one such platform.
Gupta, Harshita, Singh, Saumya
openaire +2 more sources
Guerrilla marketing – structuring the manifestations and critical evaluation [PDF]
Innovative Marketing, 2013 Gerd Nufer
doaj +2 more sources
International Journal of Science and Management Studies (IJSMS), 2021 This research study empirically assessed the effect of guerrilla marketing on guerrilla entrepreneur performance focusing on selected businesses in Nigeria. The study adopted survey research design which suites the research because of its descriptive nature.
Kabir Adeniyi Yagboyaju +1 more
openaire +1 more source
Advanced Engineering Materials, EarlyView.This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira +4 more
wiley +1 more source
Advanced Engineering Materials, EarlyView.This study investigates innovative thermoreversible hydrogels derived from S53P4 bioactive glass extracts to aid in the healing of infected diabetic foot wounds. These injectable gels, which gel at body temperature, release beneficial ions and remain stable over time.
Marian G. Vargas Guerrero +9 more
wiley +1 more source
The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis
İletişim Kuram ve Araştırma DergisiGuerrilla marketing is an innovative and unconventional approach to advertising that aims to create a lasting impact on consumers through creativity and surprise.
Nebi Seren, Fatih Bilici
doaj +1 more source