Results 11 to 20 of about 295 (252)
GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET
Вестник Мининского университета, 2017 The authors seek to address issues relevant for the company to attract more customers, increase sales and profits in the conditions of the Russian economy. The authors point to the fact that traditional advertising methods are not effective.
S. N. Kaznacheeva, V. A. Bondarenko
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Innovative Digital Guerrilla Marketing [PDF]
International Journal of Innovation, Management and Technology, 2021 Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off ...
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International Journal of Recent Technology and Engineering (IJRTE), 2019 In Today’s World It’s Become Very Difficult For The Companies To Differentiate Their Marketing From The Existing Practice. One Method For Doing This Is To Promote The Guerrilla Marketing. It Is An Imaginative, Outrageous And Eye Catching One Than Conventional Type Of Advertising.
Dr.S. Lakshmi, null Geevarghese
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Presenting a Model for Guerrilla Marketing in Sports Retail [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this study is to present a guerrilla marketing model in sports retail. This study was conducted qualitatively, using a data-driven approach with the Glaser approach.
Rafigh Rezagholi +2 more
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Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [PDF]
مدیریت بازرگانی, 2020 Objective Theater in Iran, despite existing in the country for many years, has yet to establish the necessary connection with the society and has been unable to increase the number of the audience.
Mozhde Valizade +2 more
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Tourism & Management Studies, 2022 Guerrilla marketing is an alternative way to communicate with customers, by using creative and unexpected messages and channels to stand out in the marketing communication crowd.
Belem Barbosa +2 more
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Guerrilla marketing applied to companies in the dental equipment sector
Revista Arbitrada Interdisciplinaria Koinonía, 2020 The research aims to analyze guerrilla marketing applied to companies in the dental equipment sector in Ecuador. It was generated from a descriptive type with non-experimental field design, a population sample of 123 professionals linked to dental ...
Francisco José Moscoso-Moscoso +3 more
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Dictamen Libre, 2020 Hablar de efectividad es medir, analizar y determinar resultados con el uso de los indicadores adecuados según sea el propósito. El presente artículo propone dar una vista, desde la realidad de los usuarios, de los servicios de telecomunicación en la ...
Rubén Cubillos Coll +1 more
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Innovative marketing strategies in entrepreneurship
Entrepreneurship and Sustainability IssuesThe article analyses the innovative marketing strategies in entrepreneurship, focusing on guerrilla marketing and examining its tools and case studies.
Margarita Išoraitė
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Emerging Markets Journal, 2017 In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market.
Ebru Onurlubaş
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