Results 11 to 20 of about 26,995 (303)

Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches

Journal of Business Economics and Management, 2020
In today’s competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium
Rizwan Raheem Ahmed, Jawaid Ahmed Qureshi, Dalia Štreimikienė, Jolita Vveinhardt, Riaz Hussain Soomro   +4 more
doaj   +1 more source

Digital guerrilla marketing: An innovative method of utilizing online communication channels to connect with the target audience [PDF]

Megatrend Revija
Guerrilla marketing provides a novel and economical approach to audience engagement through surprise and inventiveness. This marketing strategy uses cognitive and emotional cues to provide unforgettable experiences that appeal to customers.
Baltezarević Radoslav, Baltezarević Ivana   +1 more
doaj   +1 more source

Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [PDF]

‫مدیریت بازرگانی, 2020
Objective Theater in Iran, despite existing in the country for many years, has yet to establish the necessary connection with the society and has been unable to increase the number of the audience.
Mozhde Valizade, Meysam Shirkhodaei, Hamidreza Fallah Lajimi   +2 more
doaj   +1 more source

Innovative Digital Guerrilla Marketing [PDF]

International Journal of Innovation, Management and Technology, 2021
Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off ...
openaire   +2 more sources

Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism & Management Studies, 2022
Guerrilla marketing is an alternative way to communicate with customers, by using creative and unexpected messages and channels to stand out in the marketing communication crowd.
Belem Barbosa, Anabela Rocha, Leandro Pina   +2 more
doaj  

Guerrilla marketing applied to companies in the dental equipment sector

Revista Arbitrada Interdisciplinaria Koinonía, 2020
The research aims to analyze guerrilla marketing applied to companies in the dental equipment sector in Ecuador. It was generated from a descriptive type with non-experimental field design, a population sample of 123 professionals linked to dental ...
Francisco José Moscoso-Moscoso, José Alberto Rivera-Costales, Ramiro Oswaldo González-Rodríguez, Moisés Marcelo Matovelle-Romo   +3 more
doaj   +1 more source

Hospitality, Culture and Regeneration: Urban decay, entrepreneurship and the "ruin" bars of Budapest [PDF]

, 2010
This paper considers the relationships between hospitality, culture and urban regeneration through an examination of rom (ruin) venues, which operate in dilapidated buildings in Budapest, Hungary.
Amichay, E.M., Bodnár, J., Bullock, A., Csanádi, G., David Bell, Dudás, G., Edensor, T., Földes, A., Földes, A., Földes, A., Földi, Z., Johnson, L., Kirby, D.A., Kovács, Z., Krisztina Lugosi, Lashley, C., Lloyd, R., Lugosi, P., Morrison, A., Munkácsy M., Patton, M., pestcentric.com, Peter Lugosi, Pál, K., Szabo, E., Thomas, R., Thornton, S., Tracey, D., Wickham, P.A., Zukin, S., Zukin, S.   +30 more
core   +1 more source

Guerrilla Marketing

International Journal of Recent Technology and Engineering (IJRTE), 2019
In Today’s World It’s Become Very Difficult For The Companies To Differentiate Their Marketing From The Existing Practice. One Method For Doing This Is To Promote The Guerrilla Marketing. It Is An Imaginative, Outrageous And Eye Catching One Than Conventional Type Of Advertising.
Dr.S. Lakshmi, null Geevarghese
openaire   +1 more source

A Research on the Determination of Consumer Perceptions Related to Guerrilla Marketing Methods: Sample of Izmir Province

Emerging Markets Journal, 2017
In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market.
Ebru Onurlubaş
doaj   +1 more source

EFECTIVIDAD DE LAS ESTRATEGIAS DE COMUNICACIÓN DE WARKETING EN EL SECTOR DE LAS TELECOMUNICACIONES EN LA CIUDAD DE BARRANQUILLA- COLOMBIA

Dictamen Libre, 2020
Hablar de efectividad es medir, analizar y determinar resultados con el uso de los indicadores adecuados según sea el propósito. El presente artículo propone dar una vista, desde la realidad de los usuarios, de los servicios de telecomunicación en la ...
Rubén Cubillos Coll, Luis Alberto López Pérez   +1 more
doaj   +1 more source