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Innovative Digital Guerrilla Marketing [PDF]
International Journal of Innovation, Management and Technology, 2021 Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off ...
Nufer, Gerd
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International Journal of Recent Technology and Engineering (IJRTE), 2019 In Today’s World It’s Become Very Difficult For The Companies To Differentiate Their Marketing From The Existing Practice. One Method For Doing This Is To Promote The Guerrilla Marketing. It Is An Imaginative, Outrageous And Eye Catching One Than Conventional Type Of Advertising.
Dr.S. Lakshmi, null Geevarghese
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The Influence of Guerrilla Marketing on Buying Interests in Indonesian Fashion Local Brands
TIJAB (The International Journal of Applied Business), 2022 The modern age has had an impact on commercial sectors, particularly the fashion industry. There are already an increasing number of local brands that are in demand from the general public, particularly ladies.
Karen Millennia Puspa Nugroho +1 more
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Digital guerrilla marketing: An innovative method of utilizing online communication channels to connect with the target audience [PDF]
Megatrend RevijaGuerrilla marketing provides a novel and economical approach to audience engagement through surprise and inventiveness. This marketing strategy uses cognitive and emotional cues to provide unforgettable experiences that appeal to customers.
Baltezarević Radoslav +1 more
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Journal of Applied Communications, 1995 A book review of Guerrilla Marketing Online, by Jay Conrad Levinson and Charles ...
Ken Klngsley, Klngsley, Ken
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Presenting a Model for Guerrilla Marketing in Sports Retail [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this study is to present a guerrilla marketing model in sports retail. This study was conducted qualitatively, using a data-driven approach with the Glaser approach.
Rafigh Rezagholi +2 more
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Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [PDF]
مدیریت بازرگانی, 2020 Objective Theater in Iran, despite existing in the country for many years, has yet to establish the necessary connection with the society and has been unable to increase the number of the audience.
Mozhde Valizade +2 more
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, 2011 Title: Think inside the Guerrilla box? – A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing Course: European Business, Undergraduate thesis at C-level, 15 Hp. Authors: Jennifer Lundström and Madeleine Sjöbom Question: Based on consumer’s perception, is guerrilla marketing more beneficial than ...
Lundström, Jennifer, Sjöbom, Madeleine
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Tourism & Management Studies, 2022 Guerrilla marketing is an alternative way to communicate with customers, by using creative and unexpected messages and channels to stand out in the marketing communication crowd.
Belem Barbosa +2 more
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Guerrilla marketing applied to companies in the dental equipment sector
Revista Arbitrada Interdisciplinaria Koinonía, 2020 The research aims to analyze guerrilla marketing applied to companies in the dental equipment sector in Ecuador. It was generated from a descriptive type with non-experimental field design, a population sample of 123 professionals linked to dental ...
Francisco José Moscoso-Moscoso +3 more
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