Results 31 to 40 of about 295 (252)

Advances in Solution‐Processed Textile Triboelectric Nanogenerators: Ink Formation, Processing Strategies, Applications, and Challenges

Advanced Functional Materials, EarlyView.
Advanced ink systems for solution‐processed textile triboelectric nanogenerators are systematically summarized, spanning conductive, tribo‐negative, and tribo‐positive layers. By connecting ink chemistry, deposition methods, and device function, the present review reveals the key governing principles of solution development and highlights practical ...
Xinlong Sun, Stephen Beeby
wiley   +1 more source

Guerrilla advertising cases study in public transport

Business: Theory and Practice
Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads.
Aldona Jarašūnienė, Margarita Išoraitė   +1 more
doaj   +1 more source

Some Evidence on Unconventional Marketing: Focus on Guerrilla Marketing

International Business Research, 2014
From years the “postmodern” society has registered the transition of the consumer from a passive role to an active one where he is aware and informed on “prosumer” or on “value co-creator” according to the cooperative concept of the value co-creation put into a win-win logic; the transformation of the society, of the behaviour and the consumption ...
Roberto Chionne, Giancarlo Scozzese
openaire   +2 more sources

In Situ Interfacial Assembly of Dynamic Semi‐Interpenetrating Biopolymer Networks for Robust and Mechanically Adaptive Droplet Interfaces

Advanced Functional Materials, EarlyView.
A dynamic interfacial semi‐interpenetrating polymer network is constructed by sequential assembly of β‐sheet‐rich SF and CS‐RL. The SF framework provides mechanical strength, while dynamically associated CS‐RL enables local rearrangement, allowing droplets to rapidly reconfigure without loss of interfacial integrity.
Yaping Zhang, Yujie Liu, Yikai Xu, Xunda Feng, Ling Zhang, Hongbo Zeng, Hao Liu, Xiaohui Mao   +7 more
wiley   +1 more source

Advanced Materials for Biologics Delivery to Brain Tumors

Advanced Materials, EarlyView.
Material innovation is central to unlocking the therapeutic potential of biologics against many central nervous system diseases, including brain cancer. By engineering carriers with controlled transport, targeting, and release properties, advanced materials can overcome the blood–brain barrier and tumor microenvironment, improving the delivery of ...
Yuran Feng, Yuxue Cao, Maria Kavallaris, Taskeen Janjua, Amirali Popat   +4 more
wiley   +1 more source

GUERILLA MARKETING :

Journal of Management Small and Medium Enterprises (SME's)
Despite the expansion of research on guerrilla marketing, the concept of this practice related to SMEs needs to be scrutinized more. This article highlights the benefits of guerrilla campaigns for small and medium-sized companies.
Eunike Gegung
doaj   +1 more source

Upscaling Pulsed Laser Fragmentation in Liquids by Advanced Free‐Flow Setups

Advanced Materials Technologies, EarlyView.
Advanced flow setups providing thin colloid films are introduced to upscale pulsed laser fragmentation in liquids for sustainable nanoparticle synthesis. Their potential is demonstrated by yielding remarkably small ZnO nanoparticles of <7 nm. Numerical simulations complement the study, revealing that the superior performance can be attributed to ...
Jan Lino Kricke, Zongwen Fu, Sebastian Burgmann, Uwe Janoske, Carlos Doñate‐Buendía, Bilal Gökce   +5 more
wiley   +1 more source

A Review on Catalytic Nanostructured Electrodes for Wearable and Implantable Abiotic Glucose Fuel Cells

Advanced Science, EarlyView.
This review identifies current and future directions in abiotic nanostructured catalysts to develop reliable and sustainable glucose fuel cells to power the next generation of bioelectronic devices. ABSTRACT The global rise in incidence of chronic diseases has led to the demand for innovative solutions that help patients manage their conditions with ...
Asghar Niyazi, Hannah S. Leese, Benjamin Metcalfe, Mirella Di Lorenzo   +3 more
wiley   +1 more source

Conventional Marketing: The Unconventional Way- Reconceptualising Guerrilla Use of Traditional Media

Journal of Asia Entrepreneurship and Sustainability
Sustainable entrepreneurship has become a critical concern for small and medium-sized enterprises (SMEs), particularly in Asian and emerging-market contexts where firms operate under severe resource constraints and institutional complexity. Conventional
Garima, Prof. Pardeep Kumar Ahlawat
doaj   +1 more source

Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises [PDF]

Anali Ekonomskog fakulteta u Subotici, 2017
The external environment has a great impact on all participants in the market arena. However, the intensity of the impact is more pronounced in small and medium-sized enterprises (SMEs).
Anđelković Aleksandra
doaj