Results 51 to 60 of about 821,414 (186)

Using guerrilla marketing in the Republic of Kazakhstan

Хабаршысы. Экономика сериясы, 2016
Z. T. Kozhamkulova, Z. B. Akhmetova, A. T. Bassymbekova   +2 more
doaj   +1 more source

Generational responses to guerrilla marketing: examining brand associations across Generations Z and Y

Young Consumers
This study aims to examine generational differences in the impact of guerrilla marketing on brand perceptions in Azerbaijan, focusing on Generations Z and Y. It investigates how unconventional marketing tactics, such as guerrilla marketing, influence
Hossein Faridniya, Andrea Vocino, Marta Massi, José I. Rojas‐Méndez   +3 more
semanticscholar   +1 more source

Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises [PDF]

Anali Ekonomskog fakulteta u Subotici, 2017
The external environment has a great impact on all participants in the market arena. However, the intensity of the impact is more pronounced in small and medium-sized enterprises (SMEs).
Anđelković Aleksandra
doaj  

Conventional Marketing: The Unconventional Way- Reconceptualising Guerrilla Use of Traditional Media

Journal of Asia Entrepreneurship and Sustainability
Sustainable entrepreneurship has become a critical concern for small and medium-sized enterprises (SMEs), particularly in Asian and emerging-market contexts where firms operate under severe resource constraints and institutional complexity. Conventional
Garima, Prof. Pardeep Kumar Ahlawat
doaj   +1 more source

Re-branding Colombia through Urban Transformation and Rural Regional Marketing

International Studies: Interdisciplinary Political and Cultural Journal, 2019
Colombia is now projecting a new, positive image to the world after over­coming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades.
Norberto Muñiz Martínez
doaj   +1 more source

How Ambient Advertising is Uniquely Placed to Make Audiences Think

Westminster Papers in Communication and Culture, 2020
The current body of research has identified that ambient advertising has increased in use, providing advantages for both commercial marketing (Taylor, Franke and Bang, 2006), for campaigning for the social good (Hanson, interview, 15 March 2019) and for ...
Miriam Alessandra Sorrentino
doaj   +2 more sources

PENGAPLIKASIAN BRAND DAPOER D’JOWO DENGAN MENGGUNAKAN STRATEGI KOMUNIKASI GUERRILLA MARKETING

Kreatif : Jurnal Karya Tulis, Rupa, Eksperimental dan Inovatif
Indonesia merupakan negara yang memiliki ragam daerah. Hal tersebut membuat Indonesia memiliki makanan khas tradisional yang beraneka ragam yang harus dilestarikan.
Tiara Kharisma Kristanto, Sandi Rediansyah, Hadah Muallimah   +2 more
semanticscholar   +1 more source

Promoting Environmental Sustainability Through Guerrilla Marketing

International Journal of Environmental, Sustainability, and Social Science, 2020
Environment becomes major concern for all countries throughout the world since Sustainable Development Goals were promoted. However the target is impossible to achieve without awareness and participation of the public.
D. Susilo
semanticscholar   +1 more source

Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia

Scientific Annals of Economics and Business, 2016
Unconventional marketing has the potential to contribute not only to the well-being of cultural institutions but also to the society by raising its general cultural level and fostering economic growth based on creative industries.
Buljubašić Iva, Ham Marija, Pap Ana
doaj   +1 more source

Effectiveness of Guerrilla Marketing in Lithuania: a Case Study of the Swedbank's "Life under the Oak" Campaign

In response to the current issues of catching customer attention amidst information overload, guerrilla marketing has evolved as a disruptive technique that prioritizes creativity and uniqueness over standard advertising tactics.
Basil Ahmad Syed, Edafe Anderson Ozero, Samson Toye Abiodun   +2 more
semanticscholar   +1 more source