Results 51 to 60 of about 26,995 (303)

Enhanced Endoscopic Internal Drainage of Gastric Abscess Through Additively Manufactured Stents

Advanced Healthcare Materials, EarlyView.
Postoperative gastric leaks are often treated with off‐label biliary double‐pigtail stents, yet conventional extruded designs are not optimized for leak anatomy, can migrate, and may limit abscess evacuation. PETALS is introduced to optimize transmural drainage geometry and enable patient‐specific 3D‐printable stents.
Parima Phowarasoontorn, Yongbin Ko, Juan S. Barajas‐Gamboa, Juan P. Pantoja, Oraib Al‐Ketan, Mohamed Ali, Sungyun Sohn, Heba Tageldeen Naser, Abdel‐Hameed Dabbour, Batoul Khlaifat, Ahmed AlZubaidi, Carlos Abril Vega, John Rodriguez, Matthew Kroh, Khalil B. Ramadi   +14 more
wiley   +1 more source

Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions

Management şi Marketing
The rise of digital technology and social media platforms has made traditional marketing approaches less effective in capturing the attention of the tech-savvy Generation Y.
Khalid Bilal
doaj   +1 more source

Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia

Scientific Annals of Economics and Business, 2016
Unconventional marketing has the potential to contribute not only to the well-being of cultural institutions but also to the society by raising its general cultural level and fostering economic growth based on creative industries.
Buljubašić Iva, Ham Marija, Pap Ana
doaj   +1 more source

Marketing non convenzionale: una realtà in continua evoluzione [PDF]

, 2010
In questa delicata situazione economica chi opera nel mercato rischia di dimenticarsi che le aziende sono persone che parlano a persone. Da diverso tempo ormai il ruolo del consumatore è cambiato, trasformandosi da consumer a prosumer, diventando quindi ...
Bof, Laura
core   +1 more source

Epidermal Patch Technologies for Integrated Healthcare and Infection Management

Advanced Healthcare Materials, EarlyView.
Epidermal patches have evolved from simple wound coverings into multifunctional, skin‐conformable platforms integrating drug delivery, biosensing, and therapeutic functionalities. This review highlights their material innovations, fabrication strategies, and intelligent designs, including hydrogels, microneedles, and flexible electronics, while ...
Yuqi Wang, Atakan Tevlek, Pawel L. Urban, Boaz Mizrahi, Onome Ejeromedoghene, Roshan Deen, Yuanjing Lin, Jagan Mohan Dodda   +7 more
wiley   +1 more source

Social media guerrilla marketing : case: Turku Kampus Upgrade [PDF]

, 2017
Companies today use and combine a wide scale of different techniques to enhance already existing ways of marketing. Guerrilla marketing method challenges the traditional view of an increment in expenditure correlating to the effectiveness of the campaign
Korpela, Aleksi
core  

Multifunctional Bio‐Based Packaging for Perishable Foods: Structural Design, Scalable Fabrication, and Versatile Applications

Advanced Materials, EarlyView.
An overview of design principles and scalable fabrication strategies for multifunctional bio‐based packaging. Radiative cooling films, modified‐atmosphere films/membranes, active antimicrobial/antioxidant platforms, intelligent optical/electrochemical labels, and superhydrophobic surfaces are co‐engineered from material chemistry to mesoscale structure
Lei Zhang, Jiaqi Zhang, Mei Cui, Wei Qi, Renliang Huang, Rongxin Su, Kai Zhang   +6 more
wiley   +1 more source

The “Ruin” Bars of Budapest: Urban Decay and the Development of a Genre of Hospitality [PDF]

, 2008
This paper examines the development and management of “rom” (ruin) bars: eating and drinking venues operating in dilapidated, urban buildings in Budapest, Hungary. The paper reviews and interrogates the evolution of the rom phenomenon and discusses three
Lugosi, K., Lugosi, Peter
core  

Strong Lateral Confinement of Hydrophilic Silica Nanoparticles on Mg‐Al Layered Double Hydroxides Nanoflakes for Enhanced Thermal Properties

Advanced Materials Interfaces, EarlyView.
A nanostructured, naturally flame‐retardant, and non‐toxic inorganic composite is introduced, which is laterally associated with silica nanoparticles to induce the restacking of the LDH lamella structure, thereby serving as an efficient thermal insulator.
Gayani Pathiraja, Jeffrey Ayerh, Abhijeet Mali, Md Arifur Rahman Khan, Anna Sheets, Shobha Mantripragada, Sherine O. Obare, Tetyana Ignatova   +7 more
wiley   +1 more source

The Effects of Integrating Guerrilla Marketing Techniques with Social Media Applications in Digital Marketing

Businesses
The landscape of marketing is rapidly evolving as companies adapt to new societal dynamics and technological advancements. Guerrilla marketing, characterized by its unconventional, creative, and cost-effective tactics, has proven effective in capturing ...
Bora Gündüzyeli
doaj   +1 more source