Results 61 to 70 of about 194 (157)

INTERVENCIONES URBANAS POR EL DERECHO A LA CIUDAD

open access: yesRevistArquis, 2015
La planificación urbana de corte tradicional, conocida en inglés con el término “top-down”, aunada a las políticas neoliberales de desarrollo urbano, produjeron una serie de fenómenos tales como: el surgimiento de nuevos centros urbanos, una ...
Pedro Fuentes   +2 more
doaj  

The Impact of Guerrilla Marketing on Perception of Marketing Innovation and Brand Trust

open access: yesAlanya Akademik Bakış
Does guerrilla marketing influence perceptions of marketing innovation and brand trust? Alongside this question, the issue of whether perceptions of marketing innovation impact brand trust arose during the development of the research model and literature review. Thus, besides the main objective of the study, a secondary aim is to investigate the effect
openaire   +2 more sources

Implementing the United Nations' Sustainable Development Goals in international business. [PDF]

open access: yesJ Int Bus Stud, 2021
Montiel I   +4 more
europepmc   +1 more source

Developing Marketing Strategies for Public Libraries

open access: yesMarketing Libraries Journal, 2018
The objective of marketing is to demonstrate the unlimited possibilities an institution has to offer to its target audience. For public libraries, this means engaging current and new users to attend programs, use resources and view the library as a ...
Monica Sanchez   +1 more
doaj  

Experiences of gardening during the early stages of the COVID-19 pandemic. [PDF]

open access: yesHealth Place, 2022
Kingsley J   +5 more
europepmc   +1 more source

Think inside the Guerrilla box? : A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing

open access: yes, 2011
Title: Think inside the Guerrilla box? – A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing Course: European Business, Undergraduate thesis at C-level, 15 Hp. Authors: Jennifer Lundström and Madeleine Sjöbom Question: Based on consumer’s perception, is guerrilla marketing more beneficial than ...
Lundström, Jennifer, Sjöbom, Madeleine
openaire   +1 more source

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