The success of entrepreneurship based on the theory of disruptive innovation: Marketing perspective
This study explores the intersection of disruptive innovation principles and marketing strategies in fostering entrepreneurial success within the Arab region, a culturally and economically diverse context characterized by rapid digital transformation ...
Shereen Aly Hussien Aly Abdou
doaj +1 more source
De la era de Gutenberg a la era de Berners Lee: adaptación, evolución y responsabilidad social
La publicidad está unida a la historia, está presente como resultado de la evolución económica, comercial, tecnológica, cultural. Tal y como afirma Watzlawick, a comunicar, sobretodo y ante todo.
Marian Núñez Cansado +1 more
doaj +1 more source
Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing
In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost.
openaire +1 more source
ABSTRACT Background Homecare aides (HCAs) are professional non‐family caregivers, who support dependent individuals to live at home with dignity; yet in Spain they remain understudied and vulnerable, often facing precarious working conditions. We aimed to characterize HCAs’ employment, living conditions, health, and exposure to workplace violence and ...
Albert Navarro‐Giné +6 more
wiley +1 more source
Ambient jako nowy język marketingowej komunikacji i oryginalne wykorzystanie przestrzeni miejskiej
Ambient marketing as a new language of marketing communication and the original use in urban space Ambient marketing is one of the tools that belong to the so-called guerrilla marketing.
Łukasz Wojciechowski
doaj
Situating commercial determinants of health in their historical context: a qualitative study of sugar-sweetened beverages in Jamaica. [PDF]
Barnett-Naghshineh O +8 more
europepmc +1 more source
Australia's Migration Strategy: An Effective Response to Migrant Worker Exploitation?
ABSTRACT A series of publicised migrant worker injuries and deaths has drawn attention to the issue of migrant worker exploitation (MWE) in Australia. In response, the Australian Government has included ‘Tackling Worker Exploitation’ as a key area of its Migration Strategy which it introduced in 2023. However, it is unclear how effective the Strategy’s
Evelyn Dowling, Alexandra Ridgway
wiley +1 more source
AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY
High competition as a result of technological advancements and a rise in the diversity of products in sports has resulted in a trend toward a more active procedure in sports marketing.
Oktay Akyüz +2 more
doaj +1 more source
Small-scale Black Soldier Fly-fish farming: a model with socioeconomic benefits. [PDF]
Barragán-Fonseca KB +4 more
europepmc +1 more source
Modified Titanium Dental Implants: The Current Progress of Soft‐Tissue Integration Methods
Dental implants are an established solution for tooth loss, yet achieving soft tissue integration (STI) around the transmucosal region remains a challenge. The natural tooth–gingiva interface is poorly replicated on titanium implants. This review explores surface modification strategies, ranging from surface chemistry and topography to biological ...
Daniel De Maria +5 more
wiley +1 more source

