Results 81 to 90 of about 295 (252)

ANALYZING SOCIAL NETWORKS FROM THE PERSPECTIVE OF MARKETING DECISIONS [PDF]

open access: yesBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice, 2015
Nowadays, the Web became more than a space for product presentation, but also a capitalization market (e-commerce) and an efficient way to know the customer preferences and to meet their requirements.
Logica BANICA   +2 more
doaj  

Characteristics Associated with Barriers to Eye Care: A Cross-Sectional Survey at a Free Vision Screening Event. [PDF]

open access: yesOphthalmic Res, 2023
Atta S   +7 more
europepmc   +1 more source

Forecasting Airport Passenger Flows Using Mobile Network Data: Insights for Sustainable Mobility and Strategic Infrastructure Planning

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Airports are strategic and environmental nodes in global transport systems where rapid passenger growth challenges capacity, sustainability, and resilience. This study uses anonymized mobile network data to analyze and forecast passenger dynamics at Lisbon Airport, Portugal, linking data‐driven insights to sustainable mobility and ...
João Carlos Ferreira   +3 more
wiley   +1 more source

Velkommen til Buret …

open access: yesNorsk Medietidsskrift, 2002
Nike's marketing campaigns show that the company wants to appear smaller than what it actually is. Through televised commercials or printed advertisements, Nike wants to convey joy about the sport itself by using expressions of authenticity and honesty ...
Gunn Eklund Breisnes
doaj  

CEO Managerial Ability and the Strategic Repetition of Climate Disclosures

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study examines whether CEO managerial ability shapes the repetition of firms' climate‐related disclosures in mandatory 10‐K filings. Climate reporting is highly judgment based and central to firms' broader climate‐risk management strategies, yet little is known about why some firms repeatedly use similar climate narratives and others ...
Javad Rajabalizadeh
wiley   +1 more source

Reseña del libro 'Guerrilla marketing. Contrainsurgencia y capitalismo en Colombia', de Alexander L. Fattal

open access: yesCampos en Ciencias Sociales, 2020
Son las campañas de mercadeo enfocadas en la desmovilización de guerrilleros, promovidas desde el Programa de Atención Humanitaria al Desmovilizado, la parte central de Guerrilla marketing.
Piedad Gómez Castillo
doaj  

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Marketing management tools of funding and promotion services of non-governmental organizations [PDF]

open access: yesMarketing i Menedžment Innovacij, 2015
The aim of the article. The aim of the article is the analysis of main marketing components formation for non-governmental organizations and researching the advantages of using modern Internet marketing tools for NGOs in terms of the current economic ...
N.V. Kotenko   +2 more
doaj  

Home - About - Disclaimer - Privacy