Ambient jako nowy język marketingowej komunikacji i oryginalne wykorzystanie przestrzeni miejskiej
Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica, 2014 Ambient marketing as a new language of marketing communication and the original use in urban space Ambient marketing is one of the tools that belong to the so-called guerrilla marketing.
Łukasz Wojciechowski
doaj
The success of entrepreneurship based on the theory of disruptive innovation: Marketing perspective
Cogent Business & ManagementThis study explores the intersection of disruptive innovation principles and marketing strategies in fostering entrepreneurial success within the Arab region, a culturally and economically diverse context characterized by rapid digital transformation ...
Shereen Aly Hussien Aly Abdou
doaj +1 more source
Маркетинг инноваций и инновационный маркетинг [PDF]
, 2016 У навчальному посібнику розглядаються нові тенденції розвитку маркетингу в 21-м столітті: маркетинг інновацій, зелений маркетинг, партизанський маркетинг, шокова реклама, нейромаркетинг, інтернет-маркетинг, маркетинг в соціальних медіа, подієвий ...
Prokopenko, Olha Volodymyrivna +5 more
core
Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing
International Journal of Advanced engineering, Management and Science, 2017 In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost.
openaire +1 more source
Advancing Fruit Bioimpedance Monitoring With Sustainable, Soft, And Bio‐Based Electrodes Beyond ECG
Advanced Electronic Materials, EarlyView.Electrical impedance spectroscopy enables non‐destructive fruit quality monitoring, but conventional ECG and needle electrodes compromise signal stability, fruit physiology, and sustainability. This perspective highlights the transition toward soft, biocompatible, and biodegradable electrode interfaces based on natural substrates, bio‐derived ...
Sundus Riaz +6 more
wiley +1 more source
AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY
Spormetre Beden Eğitimi ve Spor Bilimleri DergisiHigh competition as a result of technological advancements and a rise in the diversity of products in sports has resulted in a trend toward a more active procedure in sports marketing.
Oktay Akyüz +2 more
doaj +1 more source
Situating commercial determinants of health in their historical context: a qualitative study of sugar-sweetened beverages in Jamaica. [PDF]
Global Health, 2023 Barnett-Naghshineh O +8 more
europepmc +1 more source
Microstructured Tactile Sensors With Bismuth Telluride Coatings for Vibration Detection
Advanced Electronic Materials, EarlyView.The study reports a high‐performance piezoresistive vibration sensor (PVS) based on a Bi₀.5Sb₁.5Te3 functional layer on a PDMS microstructured substrate. The device exhibits high sensitivity (0.24 kPa−1), fast response, and excellent durability over 10 000 cycles.
Yikun Liu +8 more
wiley +1 more source
The use of 2.0 marketing on websites of Croatian children´s and youth publishers
Libellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions, 2018 Digital technology is an important constituent of day-to-day life of the Net Geners, a generation born and growing up in an entirely different media and communication context in comparison to any other generation before. Traditional marketing strategies
Ivana Oštrički
doaj +1 more source
Small-scale Black Soldier Fly-fish farming: a model with socioeconomic benefits. [PDF]
Anim Front, 2023 Barragán-Fonseca KB +4 more
europepmc +1 more source