Results 41 to 50 of about 26,995 (303)

GUERILLA MARKETING :

Journal of Management Small and Medium Enterprises (SME's)
Despite the expansion of research on guerrilla marketing, the concept of this practice related to SMEs needs to be scrutinized more. This article highlights the benefits of guerrilla campaigns for small and medium-sized companies.
Eunike Gegung
doaj   +1 more source

Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises [PDF]

Anali Ekonomskog fakulteta u Subotici, 2017
The external environment has a great impact on all participants in the market arena. However, the intensity of the impact is more pronounced in small and medium-sized enterprises (SMEs).
Anđelković Aleksandra
doaj  

Marketing de Guerrilha do Twitter / Guerrilla Marketing on Twitter

ID on line. Revista de psicologia, 2022
O objetivo da pesquisa foi analisar a percepção dos consumidores de ambas as empresas a respeito das influências do marketing de guerrilha na rede social Twitter. O estudo se desenvolveu por meio de abordagem qualitativa, procedimento de análise da rede social e técnica de questionário para contribuir com o gap de pesquisa a respeito das práticas de ...
Daiana Korczagin, Priscila Cembranel
openaire   +2 more sources

Self‐Sintering Ionogel Binder for Flexible, Recyclable, and Healable Printed Giant Magnetoresistive Sensors

Advanced Functional Materials, EarlyView.
ABSTRACT Electronic waste has emerged as a major environmental challenge, driven by the massive consumption and a limited lifetime of modern electronic devices, stimulating the development of sustainable electronics. Here, an all‐biomaterial gelatin‐choline‐citric acid ([Ch][CA]) ionogel is developed as an active binder to realize self‐sintered ...
Lin Guo, Xiaotao Wang, Guannan Mu, Proloy Taran Das, Igor Veremchuk, Conrad Schubert, Aaron D. Cross, Yevhen Zabila, Xuan Peng, Larysa Baraban, Denys Makarov   +10 more
wiley   +1 more source

Re-branding Colombia through Urban Transformation and Rural Regional Marketing

International Studies: Interdisciplinary Political and Cultural Journal, 2019
Colombia is now projecting a new, positive image to the world after over­coming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades.
Norberto Muñiz Martínez
doaj   +1 more source

How Ambient Advertising is Uniquely Placed to Make Audiences Think

Westminster Papers in Communication and Culture, 2020
The current body of research has identified that ambient advertising has increased in use, providing advantages for both commercial marketing (Taylor, Franke and Bang, 2006), for campaigning for the social good (Hanson, interview, 15 March 2019) and for ...
Miriam Alessandra Sorrentino
doaj   +2 more sources

Estrategia de marketing de guerrilla como factor de desarrollo de la competitividad: restaurantes de la zona metropolitana de Guadalajara, México [PDF]

, 2017
La pérdida de efectividad de las estrategias de comunicación tradicionales ha llevado a muchas empresas a aplicar el denominado “marketing de guerrilla”.
Gutiérrez-Salcedo, María, Rondán Cataluña, Francisco Javier (Coordinador), Sánchez Gutiérrez, José, Vargas Díaz, Ricardo   +3 more
core  

Laser‐Assisted Processing and Modification of Bioactive Glasses: A Review

Advanced Healthcare Materials, EarlyView.
Laser technologies provide powerful tools to process and transform bioactive glasses for advanced biomedical applications. This review discusses laser‐matter interaction mechanisms, laser surface engineering, and laser‐assisted fabrication of scaffolds and nanofibers.
Antonio Riveiro, Mario González‐Quintas, Mónica Fernández‐Arias, Jesús del Val, Félix Quintero, Rafael Comesaña, Fernando Lusquiños, Julian R. Jones, Juan Pou   +8 more
wiley   +1 more source

Marketing Strategy for Bandrek Hanjuang : Market Development in Central Bogor Region [PDF]

, 2012
Bandrek is the traditional drink of the original Bumi Parahyangan or Sunda. This drink is made from natural ingredients and has benefits such as warming and nourishing the body. Bandrek Hanjuang is one of the pioneers in producing bandrek instant powder.
Nasution, R. A. (Reza), Prabowo, P. (Puji)   +1 more
core   +1 more source

Decellularized Extracellular Matrix (dECM) in Tendon Regeneration: A Comprehensive Review

Advanced Healthcare Materials, EarlyView.
Decellularized Extracellular Matrix (dECM) offers a promising solution by replicating the native tendon microenvironment and promoting regeneration. This review highlights advances in the decellularization methods, as well as their integration with emerging technologies and translational progress in tendon tissue engineering.
Kumaresan Sakthiabirami, Yeonwoo Park, Seong Kyeong Jo, Min Hee Kim, Jae Hwang Song   +4 more
wiley   +1 more source