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BusinessesThe landscape of marketing is rapidly evolving as companies adapt to new societal dynamics and technological advancements. Guerrilla marketing, characterized by its unconventional, creative, and cost-effective tactics, has proven effective in capturing ...
Bora Gündüzyeli
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The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity [PDF]
Research in Sport Management and Marketing, 2023 Purpose: the purpose of this research is to investigate the effect of applying guerrilla marketing techniques on emerging sports brand equity.Methods: The research methodology is semi-experimental in terms of practical purpose and in terms of data ...
Hossein Faridniya +3 more
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Journal of Business Economics and Management, 2020 In today’s competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium
Rizwan Raheem Ahmed +4 more
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SAGE OpenTraditional marketing tactics have been significantly challenged by marketers in various areas, especially in the food sector. Firms utilize overt, along with emerging marketing communication strategies in the form of covert marketing, to circumvent ...
Muhammad Ashraf, Asif Mahmood
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Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises [PDF]
Anali Ekonomskog fakulteta u Subotici, 2017 The external environment has a great impact on all participants in the market arena. However, the intensity of the impact is more pronounced in small and medium-sized enterprises (SMEs).
Anđelković Aleksandra
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Guerrilla Advertising Strategies A Theoretical Approach
Journal of Architecture, Art & Humanistic Science, 2021 In present economic scenario, people are exposed to a greater number of commercial messages which cannot be perceived unless they at first instance have grabbed the attention.
Huda Othman
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The Effectiveness of Guerrilla Marketing for Small Business: A Systematic Literature Review
Journal of economics, finance and management studies, 2022 The role of small and medium enterprises (SMEs) was encouraged either inclusively or sustainably as a post-pandemic effect of COVID-19 as well as climate and political crisis in the world today.
Ratih Mukti Azhar
semanticscholar +1 more source
Create Ambient Advertising (An Approach to Design a Creative Ambient Advertising)
Journal of Architecture, Art & Humanistic Science, 2021 In recent decades consumers are exposed to a lot of advertising massages from different means of media channel which cause low attention rate towards advertising; therefore, marketers and advertisers increase their efforts in terms of finding new ways ...
Nagwan Fathy Badran
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Ranking of Methods, Techniques and Tools for Book Marketing from the Perspective of Child and Adolescent Publishers [PDF]
کتابداری و اطلاعرسانی, 2019 Objective: The purpose of this research is identification and ranking of methods, techniques and tools for book marketing from the viewpoint of publishers.
Mahbobe Taebi +2 more
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Strategi Pemasaran Pendidikan Islam
Fikrotuna: Jurnal Pendidikan dan Manajemen Islam, 2023 The marketing strategy is the most important part that must be owned by the institution in order to maintain its existence. The rapid competition in the world of education, which causes the pace of global development, continues to demand that educational
Sarohmad Sarohmad
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