Results 21 to 30 of about 2,445 (215)

Labour of Love: Fan Labour, BTS, and South Korean Soft Power

Asia Marketing Journal, 2021
With the steady rise in global popularity of the Korean music group BTS, the South Korean government and surrounding industries have swiftly begun utilizing their image and international recognition for specific nation branding purposes. While K-pop soft
Jasmine Proctor
doaj   +1 more source

SOUTH KOREAN TV SERIES IN THE SERVICE OF MUSIC EDUCATION / ЮЖНОКОРЕЙСКИЙ ТЕЛЕСЕРИАЛ НА СЛУЖБЕ МУЗЫКАЛЬНОГО ПРОСВЕЩЕНИЯ [PDF]

Наука телевидения, 2020
In this article we study forms and methods used to popularize western classical music in a South Korean TV series. The main subject of analysis is the TV series Beethoven Virus (2008) devoted to a symphony orchestra in a fictional South Korean city.
AIZENSHTADT SERGEI A. / АЙЗЕНШТАДТ С.А.
doaj   +1 more source

DAMPAK DIPLOMASI HALLYU TERHADAPKEBIJAKAN EKONOMI POLITIK INDONESIA [PDF]

, 2023
ABSTRAK DAMPAK DIPLOMASI HALLYU TERHADAP KEBIJAKAN EKONOMI POLITIK INDONESIA Oleh : Riski Tutut Prihatin Hallyu merupakan sebuah kebudayaan Korea Selatan yang mengalami kepopuleran dikalangan masyarakat serta menyebar hingga tingkat nasional ...
RISKI, TUTUT PRIHATIN
core   +1 more source

The Korean Wave in the Middle East: Past and Present

Journal of Open Innovation: Technology, Market and Complexity, 2018
The Korean Wave—otherwise known as Hallyu or Neo-Hallyu—has a particularly strong influence on the Middle East but scholarly attention has not reflected this occurrence.
Mohamed Elaskary
doaj   +1 more source

Immigrant Entrepreneurship and the Rising Popularity of Korean Cuisine: Korean Restaurant Businesses in Frankfurt*

Pacific Focus, Volume 38, Issue 2, Page 288-313, August 2023., 2023
In recent decades there has been a dramatic increase in Korean restaurants in Frankfurt, Germany. Based on ethnographic research conducted in Frankfurt in 2022, this research explores multiple situational factors across socio‐structural layers influencing Korean restaurant owners in their decision to open their businesses.
Jihye Kim
wiley   +1 more source

Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign‐nationals in the South Korean YouTube ecology

Policy &Internet, Volume 14, Issue 3, Page 541-557, September 2022., 2022
Abstract In South Korea, it has become a growing trend for foreign Influencers to promote Korean cultures, especially through genres like mukbang (livestreamed binge‐eating), beauty vlogs (e.g. “A day in the life of”), reaction (e.g., K‐pop and K‐drama “reacts”).
Jin Lee, Crystal Abidin
wiley   +1 more source

Hallyu, Soft Power de Corea del Sur [PDF]

, 2022
"El Hallyu, o mejor conocido como “Ola Coreana”, es un término reciente. Nació durante de la década de los 90´s y fue acuñado por primera vez gracias a China.
Ivy Danae Escobedo de la Rosa
core  

A study of Korean drama and Indonesian teenager’s perception on images of South Korea as a potential tourist destination

Manajemen dan Bisnis, 2022
The popularity of Korean culture among teenagers around the world has made many teenagers, including Indonesian teenagers, affected by this culture. This Korean culture well known as Korean Wave or Hallyu.
Dita Dwi Maura Titania, Jony Oktavian Haryanto   +1 more
doaj   +1 more source

Opas Soulin Hallyu-kohteisiin [PDF]

, 2021
Tämän tutkimuksellisen sekä toiminnallisen opinnäytetyön tavoitteena oli luoda suomenkieli-nen virtuaalinen opas Soulin Hallyu-kohteisiin. Termillä Hallyu kuvataan eteläkorealaisen kulttuurin suosion leviämistä ja kasvua maailmalla.
Lang, Mariel
core  

Popularitas Hallyu Di Arab Saudi [PDF]

, 2020
Produk kultural Korea Selatan atau Hallyu memiliki popularitas di seluruh dunia, termasuk di Arab Saudi. Walaupun promosi dari pemerintah maupun perusahaan Korea Selatan sangat minim karena terdapat sejumlah restriksi, namun popularitas Hallyu di Arab ...
Sasha Syaifani
core   +1 more source