Results 31 to 40 of about 282 (176)

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee   +3 more
wiley   +1 more source

The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea

open access: yesThunderbird International Business Review, EarlyView.
ABSTRACT This study aims to investigate why global fans read Korean webtoons (K‐webtoons) and how their motivations vary across different genres. Previous studies have approached the Korean Wave (Hallyu) from a national perspective, emphasizing its influence and primarily discussing K‐pop and K‐drama.
Hoseok Gwak   +3 more
wiley   +1 more source

“This is the Work I'm Most Proud of”: K‐Pop Fandom and Children's Multilingual Literacy Practices

open access: yesThe Modern Language Journal, Volume 110, Issue 3, Page 827-843, Autumn (Fall) 2026.
ABSTRACT This paper examines how children's affective investments in K‐pop generated sustained multilingual literacy practices in an arts‐based bookmaking project. Drawing on Pennycook's concept of language assemblages and Norton's investment framework, and informed by Paris and Alim's distinction between heritage and community practices, we analyse ...
Julie Choi, Rafaela Cleeve Gerkens
wiley   +1 more source

Adolescents' Long‐Term Identity Tension After Politicized Cyber Shaming: Peer Support and Behavioural Visibility Management As Joint Conditions

open access: yesJournal of Adolescence, Volume 98, Issue 6, Page 2106-2114, August 2026.
ABSTRACT Introduction Politicized cyber shaming recodes adolescents' cultural interests as evidence of political loyalty or moral belonging. This study examines how such shaming is associated with longer‐term identity tension in adolescence, focusing on public expression, peer belonging, and self‐evaluation after politicized online controversy ...
Linsen Yang
wiley   +1 more source

Hallyu dan Pengaruhnya pada Perkembangan Objek Wisata Tematik Korea Selatan

open access: yesJurnal Pariwisata Terapan, 2019
Korean Pop phenomenon, Hallyu, affect to the development of various tourism objects in Seoul and South Korea in general. Hallyu as a new wave is popular among young generations, not only as an entertainment, but also as tourist attraction in South Korea.
Yuni Wachid Asrori   +1 more
doaj   +1 more source

Pengaruh hallyu wave, brand ambassador, brand image dan wom terhadap keputusan pembelian pada mie sedap selection korean spicy chicken

open access: yesRevenue, 2021
Keputusan pembelian pastinya tidak dapat dipisahkan dari sifat seorang konsumen, sehingga masing-masing dari konsumen memiliki faktor pendukung atau alasan yang berbeda dalam pengambilan keputusan pembelian.
Inda Liya, Karmila Karmila, Heru Budiono
doaj   +1 more source

World Englishes, heterodoxy, and applied linguistics

open access: yesWorld Englishes, Volume 45, Issue 2, Page 279-291, June 2026.
Abstract It is understandable that many people find it challenging to adopt a positive moral position with regard to English and its role in the world. The language is used in many contexts and situations to prop up systems of discrimination and inequality, leading to negative material and symbolic outcomes.
Christopher Jenks
wiley   +1 more source

Queer Aesthetics, Straight Markets: Disneyfication in the Korean Musical Dorian Gray: A New Musical (2016)

open access: yesThe Journal of Popular Culture, Volume 59, Issue 2, Page 71-80, April 2026.
ABSTRACT Oscar Wilde's The Picture of Dorian Gray (1890) has generated a long afterlife across global media, extending from literature to theater, film, and fandom. Its Korean musical adaptation, Dorian Gray: A New Musical (2016), illustrates how queer aesthetics are reconfigured under the logics of commercial entertainment and cultural export.
Di Cotofan Wu
wiley   +1 more source

El realismo animado de Sang-ho Yeon

open access: yesCon A de Animación, 2015
Este artículo se centra en la figura del director de animación surcoreano Sang-ho Yeong. Con solo dos largometrajes en su haber, ha logrado que sean las primeras cintas animadas de Corea del Sur en proyectarse en Cannes o ganar con su segunda cinta en ...
Carlos Gómez Gurpegui
doaj   +1 more source

Constructing National Higher Education Brands: Korea, India and Israel Compared

open access: yesEuropean Journal of Education, Volume 61, Issue 1, March 2026.
ABSTRACT This study examines the websites of the national higher education (HE) brands of Study in Korea, Study in India and Study in Israel, exploring how these ‘offbeat’ destinations position themselves in the global HE market. Drawing on rhetorical analysis and employing a qualitative comparative case study approach, it reveals the key identity ...
Annette Bamberger   +2 more
wiley   +1 more source

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