Results 41 to 50 of about 282 (176)
Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space
Management şi Marketing, 2023 Hallyu, the global cultural phenomenon that is also known as the Korean Wave affects its fans in terms of both their openness to Korean culture and their purchase intentions.
Hargitai Dávid Máté +2 more
doaj +1 more source
Correspondencias & Análisis, 2022 El artículo analiza la promoción de la cultura popular surcoreana, conocida como Hallyu, en la revista peruana Asian World a partir de su tratamiento periodístico durante los años 2019 – 2020. El estudio incidió en identificar en términos noticiosos los
Jasmin Lisbeth Cruz Romero +1 more
doaj +1 more source
Living in micro‐networks: Korean migrants' social networking practices in Canadian cities
International Migration, Volume 63, Issue 3, June 2025.Abstract Drawing on qualitative interviews with South Korean (Korean hereinafter) migrants in Western Canada, this study examines the migrants' sense of belonging and social networking practices during their post‐migration settlement and adaptation, including during the COVID‐19 pandemic. The study focuses on a relatively recent cohort of Korean labour
Kyong Yoon
wiley +1 more source
Welcome to Korea Day: From Diasporic to Hallyu “Fan-Nationalism”
International Journal of Communication, 2019 With the increasing appeal of Korean popular culture known as the Korean Wave or hallyu, fans in Israel among Korean studies students have joined—and even replaced—ethnic Koreans in performing nationalism beyond South Korea’s borders, creating what I ...
Irina Lyan
doaj
The effect of Hallyu on tourism in Korea [PDF]
Journal of Open Innovation: Technology, Market, and Complexity, 2017 The purposes of the study are to estimate inbound tourism demand and to analyze the effect of the Korean Wave and Economic indicators on it. For these purposes, we examined the influence of Korean Wave, GDP, CPI and exchange rate on inbound tourism demand for foreign tourists from the USA, China, Japan and Hong Kong to Korea.
Bae, Eun-song +3 more
openaire +3 more sources
Tourist Destination Image Projected by YouTube Travel Videos: The Case of Seoul, Republic of Korea
International Journal of Tourism Research, Volume 27, Issue 3, May/June 2025.ABSTRACT YouTube has become a key platform for sharing travel experiences and shaping destination image through user‐generated content. This study employs directed content analysis and sentiment analysis of videos from 25 travel vloggers to explore Seoul's projected image.
Aziza A. Mirzamurodova Kizi +3 more
wiley +1 more source
An Innovative Study of the Role of Public Diplomacy in Examining the ‘Anti‐Korean Wave’ on YouTube
Asia Pacific Viewpoint, Volume 66, Issue 1, Page 115-129, April 2025.ABSTRACT The Korean Wave, a cultural phenomenon originating in East Asia, initially gained popularity in countries such as Japan, China and Taiwan before spreading globally, driven by advancements in digital technology. However, an ‘anti‐Korean Wave (AKW)’ (or ‘hate‐Korean Wave’) has emerged simultaneously.
Jang Hyo Park, Han Woo Park
wiley +1 more source
Does the attractiveness of K‐culture shape the enjoyment of foreign language learners of Korean?
International Journal of Applied Linguistics, Volume 35, Issue 1, Page 486-502, February 2025.Abstract Attraction to the target culture can be a reason to study the language, especially in the case of languages other than English (LOTEs). Recently, the number of Korean language learners has surged alongside the growing popularity of Korean pop culture (K‐pop).
Yeji Han +2 more
wiley +1 more source
Global StorytellingThis article offers a reflection on two recent romance series offered by Netflix: Our Beloved Summer (2021) from Korea and First Love (2022) from Japan.
Vivien Nara
doaj +2 more sources
Information Systems Journal, Volume 35, Issue 1, Page 368-413, January 2025.Abstract Digital transformation is a complex, multi‐level phenomenon that still challenges research and practice. Recent research has highlighted the influence of digital ecosystems on digital transformation, but we lack knowledge about how this relationship unfolds across the organisational and the ecosystem levels.
Anna Maria Oberländer +4 more
wiley +1 more source