Results 31 to 40 of about 5,220 (190)

Queer Aesthetics, Straight Markets: Disneyfication in the Korean Musical Dorian Gray: A New Musical (2016)

open access: yesThe Journal of Popular Culture, EarlyView.
ABSTRACT Oscar Wilde's The Picture of Dorian Gray (1890) has generated a long afterlife across global media, extending from literature to theater, film, and fandom. Its Korean musical adaptation, Dorian Gray: A New Musical (2016), illustrates how queer aesthetics are reconfigured under the logics of commercial entertainment and cultural export.
Di Cotofan Wu
wiley   +1 more source

Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space

open access: yesManagement şi Marketing, 2023
Hallyu, the global cultural phenomenon that is also known as the Korean Wave affects its fans in terms of both their openness to Korean culture and their purchase intentions.
Hargitai Dávid Máté   +2 more
doaj   +1 more source

FENOMENA HALLYU WAVE DALAM SUDUT PANDANG ISLAM (KAJIAN HERMENEUTIS ABDULLAH SAEED TERHADAP QS. HUD AYAT 118)

open access: yesMuẚṣarah, 2022
: Starting from the emergence of various contemporary phenomena, especially the hallyu wave phenomenon, this paper tries to explain the views of Qur'anic interpretation related to Korean culture which is currently widespread and even becomes public ...
Faridatun Nisa, Laily Liddini
doaj   +1 more source

World Englishes, heterodoxy, and applied linguistics

open access: yesWorld Englishes, EarlyView.
Abstract It is understandable that many people find it challenging to adopt a positive moral position with regard to English and its role in the world. The language is used in many contexts and situations to prop up systems of discrimination and inequality, leading to negative material and symbolic outcomes.
Christopher Jenks
wiley   +1 more source

Digital content promotion in Japan and South Korea: Government strategies for an emerging economic sector

open access: yesAsia &the Pacific Policy Studies, Volume 6, Issue 3, Page 290-307, September 2019., 2019
Abstract Already leading the world in the development of consumer electronics, South Korea and Japan have been leading innovators in the creation of digital content economies. Both governments recognized both the commercial potential and the employment possibilities associated with the digital content industry.
Carin Holroyd
wiley   +1 more source

Pengaruh hallyu wave, brand ambassador, brand image dan wom terhadap keputusan pembelian pada mie sedap selection korean spicy chicken

open access: yesRevenue, 2021
Keputusan pembelian pastinya tidak dapat dipisahkan dari sifat seorang konsumen, sehingga masing-masing dari konsumen memiliki faktor pendukung atau alasan yang berbeda dalam pengambilan keputusan pembelian.
Inda Liya, Karmila Karmila, Heru Budiono
doaj   +1 more source

The Role of Interior Design Elements in Attracting K-pop Lovers at Mujigae Restaurants in Bandung [PDF]

open access: yes, 2019
The existence of Korean culture has become increasingly well-known by Indonesian people, it has become a venue for restaurant entrepreneurs to compete hard to win the hearts of consumers.
Hadiansyah, M. N. (Mahendra )   +2 more
core  

Constructing National Higher Education Brands: Korea, India and Israel Compared

open access: yesEuropean Journal of Education, Volume 61, Issue 1, March 2026.
ABSTRACT This study examines the websites of the national higher education (HE) brands of Study in Korea, Study in India and Study in Israel, exploring how these ‘offbeat’ destinations position themselves in the global HE market. Drawing on rhetorical analysis and employing a qualitative comparative case study approach, it reveals the key identity ...
Annette Bamberger   +2 more
wiley   +1 more source

Kültürel Diplomasi ve Kore Dalgası “Hallyu” Güney Kore’de Sinema Endüstrisi, K-Dramalar ve K-Pop

open access: yesTürkiye İletişim Araştırmaları Dergisi, 2020
Mutlu Binark’ın kaleme aldığı “Kültürel Diplomasi ve Kore Dalgası “Hallyu” Güney Kore’de Sinema Endüstrisi, K-Dramalar ve K-Pop” isimli eser, kültürel içeriklerin bir kültürel diplomasi unsuru olarak kullanılmasının yanı sıra son dönemde iletişim ...
Nevfel Boz
doaj   +1 more source

Diplomacia cultural sul-coreana: uma reflexão sobre o papel do kofice e sua atuação com as mídias brasileiras [PDF]

open access: yes, 2017
Dominique Ribeiro Gentil é acadêmica da Especialização em Relações Internacionais Contemporâneas na Universidade Federal da Integração Latino-Americana (UNILA) de Foz do IguaçuArtigo apresentado como trabalho de conclusão de curso na Pós-Graduação em ...
Gentil, Dominique Ribeiro
core  

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