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Approach and Avoidance Motivation: Investigating Hedonic Consumption in a Retail Setting
Journal of Retailing, 2012Mark J Arnold
exaly
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
Journal of Business Research, 2008Swee Hoon Ang
exaly
The influence of hedonic versus utilitarian consumption situations on the compromise effect
Marketing Letters, 2014Jungkeun Kim, Kim Jungkeun
exaly
Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND
2015This study is based on the concept of hedonic consumption and the importance of servicescapes. The study applied a qualitative approach in understanding the hedonic aspects and the experiences with servicescape setting in LEGOLAND, Windsor UK. The data was collected through autoethnography and interviews.
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