Results 1 to 10 of about 88,377 (201)
Hedonic and Utilitarian Consumption in COVID-19 Process
Erciyes İletişim Dergisi, 2021 Due to globalization, competitive marketing strategies, and developments in communication technologies, analyzing consumer behaviors becomes much more complicated these days.
Murat Seyfi, Merve Çerçi
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AI recommendation vs. crowdsourced recommendation vs. travel expert recommendation: The moderating role of consumption goal on travel destination decision. [PDF]
PLoS ONEThis research investigates the effects of recommender type (AI versus crowdsourcing versus travel expert) and consumption goal (utilitarian versus hedonic) on consumer responses to travel destination recommendation email advertisements.
Young Eun Park, Hyunsang Son
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Information and Management, 2020 Increasingly, researchers have come to acknowledge that consumption activities entail both utilitarian and hedonic components. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic counterpart relates to affective consumer behavior in dealing with the emotive and ...
Fei Liu, Eric T K Lim, Hongxiu Li
exaly +5 more sources
Psychological determinants of participation in the sharing economy: a cross-cultural study of the U.S. and China [PDF]
Frontiers in PsychologyIntroductionThis study explores the psychological drivers of participation in the sharing economy through a cross-cultural lens, comparing consumer behavior in the United States and China.MethodsDrawing on the value–attitude–behavior hierarchy theory and
Jia Song, Jia Song, Sami Kajalo
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Journal of Retailing and Consumer Services, 2020 Abstract This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze
Janne Hepola +2 more
exaly +4 more sources
Beyond lifestyle, logic and empathy: subjective health, mood, emotional intelligence, and personality as keys to well-being for women and men [PDF]
BMC PsychiatryIn a study involving 831 women and 309 men aged 18 to 64, we sought to explore the key determinants influencing various components of well-being, including happiness, life satisfaction, and vigor/vitality.
Daiva Majauskiene +7 more
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Consumption of sustainable renewable energy by Generation Z from a utilitarian perspective
Interdisciplinary Journal of Management SciencesSustainable energy products are pivotal for the well-being of consumers, especially in emerging economies like South Africa. The country has experienced unprecedented load-shedding due to insufficient electricity supply from the national grid.
Tatenda Tawandaa Chabata +1 more
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Impact of the anti-consumption lifestyle on brand attitudes via green advertising: The moderating effect of message types [PDF]
Innovative Marketing, 2021 The purpose of this study is to examine how anti-consumption lifestyles affect the brand attitude through the benefits (utilitarian environmental and warm glow) of green advertising.
Hee Jung Lee
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Hedonic products for you, utilitarian products for me [PDF]
Judgment and Decision Making, 2016 Consumers make trade-offs when they choose between utilitarian and hedonic products. The former is practical, instrumental, and functional, whereas the latter is sensational and experiential.
Jingyi Lu, Zhengyan Liu, Zhe Fang
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iRASD Journal of Management, 2021 Natural resource depletion, increase in global population, climate change, and unsustainable consumption behaviors have all wreaked havoc on the ecosystem around the world. Increased consumption of green products is among the most effective strategies in
Imran Khan +3 more
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