Results 31 to 40 of about 3,097 (154)
American Business ReviewThis work identifies differences in the success factors of influencers given consumers’ consumption goals (hedonic vs. utilitarian). Although practitioners have complained about the lack of know-how regarding this issue, research on the topic remains ...
Walter von Mettenheim +1 more
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Symbolic Product Superiority in the Neural Salience of Compensatory Consumption Behavior
Frontiers in Psychology, 2020 To cope with self-threat being induced by personal setbacks in daily life, compensatory consumption, especially on symbolic product, has been found to do valuable help to resolve discrepancies between ideal and actual self-concept. Conforming to symbolic
Wenjun Yu +10 more
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The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention
Asia Marketing Journal, 2021 Unidimensional construct of conspicuous consumption which focuses on the ostentation of the economic assets are limited in describing today’s consumers.
Meixiang Cui, Subin Im
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Empirical Study of Hedonic and Utilitarian Attitudes toward Network Consumption
Proceedings of the 2013 International Academic Workshop on Social Science (IAW-SC-13), 2013 -Due to the rise of the network society, consumption structure has consequently changed. The network consumption as a new consumption pattern became popular in the world. This paper did a creative research about the impact of hedonic and utilitarian attitudes of the consumer taking the network as consumer environment on spending propensities of ...
Kai-li Yu +3 more
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Do psychological costs matter? The mechanism of perceived value on green consumption behaviour
Humanities & Social Sciences CommunicationsGreen consumption is critical for achieving sustainable development goals. Many studies have focused on explaining why customers choose green consumption, but rarely have scholars considered the significant impacts of the psychological costs.
Changpeng Shao, Sen Lin
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Unproductive expenditure and spectacular merchandise
Comunicação e Sociedade, 2020 In order to fully grasp the spirit of our times, we need to analyse fully the contemporary relationship between spectacle and consumption: spectacular consumption and the spectacle of consumption.
Vincenzo Susca
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Frontiers in Nutrition, 2022 The purpose of the study is to determine the factors of online fast food-buying intention among Bangladeshi Millennials during the COVID-19 pandemic. The study adopted the Value-Attitude-Behavior (VAB) model and designed it as a higher-order constructs ...
Chen Yan +6 more
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Research in Sports ScienceThis study aims to examine the effects of electronic word-of-mouth on hedonic and utilitarian consumption behaviors. Since the field of sports simultaneously encompasses motives based on both emotional pleasure and functional benefit, it provides an ...
Gökhan Aydın
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The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package [PDF]
Expert Journal of Marketing, 2013 To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within the decision ...
Alexandra VINEREAN
doaj
THE EFFECT OF PANDEMIC ON CONSUMER PREFERENCES IN THE CONTEXT OF HEDONIC AND UTILITARIAN CONSUMPTION
, 2020 The Covid-19 pandemic, which started to be seen intensely in the world in December 2019 and has been present in our country since the first months of 2020, has greatly affected life especially as of March 2020. In line with the measures taken by the Ministry of Health, production has come to a halt outside certain sectors such as food and logistics ...
Erdoğan Tarakçı, İnci +1 more
openaire +2 more sources