Results 51 to 60 of about 3,097 (154)

Wildlife Value Orientations towards Hunting among Communities in Bintulu, Sarawak: A Comparison of the Demographic Factors

Jurnal Manajemen Hutan Tropika
Communities living near forest areas have long hunted wildlife for food and other products. Among the communities in Bintulu, Sarawak, traditional hunting and the consumption of wildlife meat are deeply ingrained in their culture.
Alexander Thomas, Evelyn Lim Ai Lin, Shazali Bin Johari, Manohar Mariapan   +3 more
doaj   +1 more source

Risky mindset: prior exposure to risk increases utilitarian choices in sacrificial moral scenarios

Frontiers in Behavioral Economics
Evidence of cross-domain spillover into the moral domain has been limited to altruistic and consumption behaviors. Building on the literature on spillover effects and domain-general decision processes, we predicted that choice behavior in the economic ...
Abhishek Sahai, Jaison A. Manjaly
doaj   +1 more source

The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption

Journal of the Academy of Marketing Science, 2014
This paper examines how odd-ending pricing influences consumption of hedonic and utilitarian products. Four studies test the hypothesis that the discount image associated with odd-ending prices reduces anticipated guilt and provides justification for hedonic consumption – an effect the authors label the odd-ending price justification effect (OPJE ...
Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan, Promothesh Chatterjee, Surendra N. Singh   +4 more
openaire   +2 more sources

Regulatory fit and evaluation mode : feeling right about hedonic and utilitarian consumption [PDF]

, 2019
This research examines how regulatory focus affects the evaluation of hedonic and utilitarian attributes of products. My research found that promotion- focused people have higher evaluation of hedonic attributes over utilitarian attributes. The reverse was found for prevention focused subjects.
openaire   +3 more sources

Consumer Evaluation of Virtual vs. Human Influencers via Source Credibility, Perceived Social Similarity, and Consumption Motivation

Journal of Theoretical and Applied Electronic Commerce Research
Influencer marketing is estimated to reach USD 32.55 billion by the year 2025. The extant research on virtual vs. human influencers’ effectiveness has reported mixed results.
Huai-Kuan Zeng, Carolyn A. Lin
doaj   +1 more source

Exploring utilitarian and hedonic aspects of consumption at the Bottom of Pyramid

, 2017
O nmero de pesquisas sobre o Fundo da Pirmide aumentou nas ltimas dcadas; no entanto, uma discusso sobre seus hbitos de consumo ainda necessria. Assim, este trabalho tem como objetivo investigar o comportamento de consumidores em mercados informais, inerentes a esse segmento.
Gerhard, Felipe, Souza, Lucas Lopes Ferreira de, Peñaloza, Verónica, Denegri, Marianela   +3 more
openaire   +1 more source

Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores

Management şi Marketing, 2018
The present study has attempted to create and examine a conceptually grounded working model that examines the moderating influence of utilitarian and hedonic shopping values with Indian grocery stores on the association between usage of Private Label (PL)
Bhat Ishfaq Hussain, Singh Sapna
doaj   +1 more source

Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their Effectiveness

Marketing Management Journal, 2011
Market mavens are distinguished by two key behaviors: acquiring relevant and valuable marketplace information and sharing this information with other, less-involved consumers.
JULIE FITZMAURICE
doaj   +1 more source

Social comparison and impulse buying behavior: the mediating role of utilitarian and hedonic shopping values in an emerging market

Future Business Journal
Social comparison has emerged as a critical psychological mechanism in understanding consumer behavior, particularly in shaping impulse buying decisions.
Iftikhar Ahmad, Raisahm Hayee, Muhammad Ahasan Ali   +2 more
doaj   +1 more source

The Effect of Payment Delay on Consumer Purchase Intention

Administrative Sciences
While previous studies have focused on the form of payment methods as a criterion, this study proposes payment delay as a new criterion and examines the relationship between consumers’ need for closure (NFC) and temporal construal in payment situations ...
Minkyung Choy
doaj   +1 more source