Results 41 to 50 of about 3,097 (154)
Frontiers in Psychology, 2020 As the coronavirus disease 2019 (COVID-19) crisis continues to worsen globally, there exists a widespread enthusiasm for buying utilitarian products in the retail market, irrespective of culture or nationality.
Yikai Yang +7 more
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Discover SustainabilityPromoting traditional food consumption has the potential to accelerate the achievement of sustainable goals since these foods are generally produced with natural local ingredients, are affordable and widely available, support local economies, and suit ...
Kristia Kristia +2 more
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The Impact of Materialism and Idealism on Utilitarian Consumption and Conspicuous Consumption
Scholedge International Journal of Multidisciplinary & Allied Studies ISSN 2394-336XThe aim of this study is to reveal the impact of materialism and idealism on utilitarian and conspicuous consumption. A survey was used as the data collection method and convenience sampling was used as the sampling method. A total of 400 people participated in the survey.
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Beyond (anti)utilitarianism: khat and alternatives to growth in northern Madagascar
Journal of Political Ecology, 2017 : Madagascar has one of the lowest GDPs in the world. Colonization brought the country into the global economy, but left it at its margins—vulnerable to the hardships of structural adjustment and limitations of state infrastructure. This analysis reveals
Lisa L. Gezon
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THE INFLUENCE OF FASHION BLOGS IN THE FEMALE CONSUMER PURCHASE DECISION PROCESS
Contextus, 2018 This article aims to analyze how female consumers are influenced by contents published in fashion blogs. To do so, it examines two blogs—Entre Topetes e Vinis, oriented towards the plus size public, and Garotas Estúpidas, of regular fashion—, by ...
Carla Cristine Vianna Nogueira +2 more
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The role of collaborative consumption in the servitization of digital service platforms
Management şi MarketingThis research aims to understand the digital service platform usage intention and behavior from the perspectives of technology adoption and collaborative consumption.
Guleren Can +2 more
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SAGE OpenThe rapid evolution of consumer behavior in the digital era has positioned Generation MZ (born 1980s–2000s) as a dominant force in the marketplace, yet their splurge consumption patterns remain insufficiently understood.
Seong Soo Cha, JeungSun Lee
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Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption
Tržište, 2015 Past literature has indicated that consumption value is an important factor in consumer decision making on whether to adopt online shopping. However, most studies have focused only on a single product or service type and, therefore, generalization of the
Rujipun Assarut, Somkiat Eiamkanchanalai
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Precursors and outcomes of satisfaction of fair trade coffee consumers [PDF]
European Journal of Management and Business EconomicsPurpose – This paper aims to identify the antecedents and postcedents of customer satisfaction, including utilitarian, social and emotional factors, in a fair trade (FT) coffee consumption context.
Samira Mili, Carlos Ferro-Soto
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RELATIONSHIP BETWEEN UTILITARIAN AND HEDONIC CONSUMER BEHAVIOR AND SOCIALLY RESPONSIBLE CONSUMPTION
ECONOMICS AND MANAGEMENT, 2014 Consumption processes in modern societies are constantly gaining in importance. Noticing the growing significance of consumption, the idea of some consumer responsibility for the currently observed crises gains relevance. Despite the increasing number of publications on the subject of socially responsible consumption, however ethical side of socially ...
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