Results 61 to 70 of about 3,097 (154)

Trust, utilitarian value and experiential drivers of Generation Z’s adoption of hybrid travel websites: an extension of UTAUT-2

Research in Hospitality Management
This study extends the unified theory of acceptance and use of technology (UTAUT) framework by adding constructs of online trust and utilitarian value to examine their effects on behavioural intention and use behaviour.
Khaled Hossain Rocky, Shadiah Rahman, Md. Jahid Hasan, Tanvir Ahmed   +3 more
doaj   +1 more source

Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach

SAGE Open
This paper aims to develop the E-Sports Consumption Behaviour Assessment Scale (E-CBAs) to assess consumption trends among e-sports consumers, addressing the economic and social dimensions of the digital gaming industry.
Oguzhan Gul, Zuhal Yurtsizoglu
doaj   +1 more source

THE EFFECT OF UTILITARIAN MOTIVATIONS in ONLINE CONSUMPTION BEHAVIOR

Journal of critical reviews, 2020
openaire   +1 more source

An Examination of Impulsive Buying, Utilitarian Consumption, Hedonic Consumption, and Conspicuous Consumption Habits in Consumers' Mobile Shopping Behavior: The Case of Temu

Iğdır Üniversitesi Sosyal Bilimler Dergisi
This study aims to examine the impact of mobile shopping platforms on consumer behavior through a case study of Temu. Specifically, it investigates how impulsive buying behavior is associated with utilitarian, hedonic, and conspicuous consumption tendencies.
openaire   +1 more source

Exploring patterns of distributional justice in global climate change mitigation scenarios. [PDF]

NPJ Clim Action
Scheifinger K, Brutschin E, Mintz-Woo K, Zimm C, Kikstra JS, Rogelj J, Żebrowski P, Schinko T, Pachauri S, Sovacool BK, Fritz L, Riahi K.   +11 more
europepmc   +1 more source

The influence of AI service robots' humorous response strategies on consumer forgiveness following service failure. [PDF]

Sci Rep
Yu Z, Deng H, Cao Y.
europepmc   +1 more source

Conditional trust pathways in live-streaming commerce: how consumer motivation influences responses to human and AI anchors. [PDF]

Front Psychol
Lin Y, Zou Y, Wang X.
europepmc   +1 more source

Consumer anxiety: A scoping review and research agenda. [PDF]

PLoS One
Li M, Huang S.
europepmc   +1 more source

Examining the influence of user experience on functional value, satisfaction, and usage intention in OTT video platforms. [PDF]

PLoS One
You YQ, Song HH, Feng YL.
europepmc   +1 more source

The influence of perceived design source (AI vs. human) on Chinese consumers' purchase intention: The mediating roles of novelty, perceived brand effort, and product type. [PDF]

PLoS One
Feng Y, Ran Y.
europepmc   +1 more source