Results 21 to 30 of about 3,097 (154)
Asia Marketing Journal, 2021 Combining theories of the goal-derived product evaluation and holistic versus analytic thinking style, the authors investigate the effects of adding novel attributes on new product evaluation.
Juyon Lee, Wujin Chu
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Digital Heritage Consumption: The Case of the Metropolitan Museum of Art
magazén, 2020 Cultural consumption is increasingly moving into a digital realm where art and non-art spaces blur in an all-inclusive image-rich environment online. While cultural consumption studies remain limited to a defined cultural environment (e.g.
Navarrete, Trilce, Villaespesa, Elena
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Moderating Effects of Sales Promotion Types [PDF]
BAR: Brazilian Administration Review, 2015 This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions.
Fernando de Oliveira Santini +4 more
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Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2019 Tüketim zorunlu ihtiyaçların karşılanmasının ötesinde bir olgudur. Tüketiciler alışverişlerinde hedonik, faydacı veya gösterişçi tüketim davranışları gösterebilmektedir.
Nil Esra Dal, Ayşe Akbaba
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Behavioral Sciences, 2022 This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis.
Hyehyeon Baek, Kilsun Kim
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Big Data & Society, 2020 Despite research establishing emojis as sites of critical racial discourse, there is a paucity of literature examining their importance in the increasingly popular context of mobile payments.
Dhiraj Murthy +8 more
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The effects of shopping environment on consumption emotions, perceived values and behavioral intentions [PDF]
Management Science Letters, 2013 The main objective of this study is to develop and to test a comprehensive model that investigates the effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting.
Kambiz Heidarzadeh Hanzaee +1 more
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Factors influencing luxury wine consumption behavior among Vietnamese consumers
Ho Chi Minh City Open University Journal of Science - Economics and Business AdministrationThe aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
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Insect-based food consumption: Hedonic or utilitarian motives? Moderation and segmentation analyses
Food Quality and PreferenceRiccardo Valesi +2 more
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Frontiers in Psychology, 2022 While hospitality scholars have been conducting research on post-pandemic consumption recovery, the impact of the psychological consequences of COVID-19 on consumers’ post-pandemic behavior remains insufficiently addressed. Therefore, the purpose of this
Yanmei Jiang +2 more
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