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Effects of product online reviews on product returns: a review and classification of the literature

open access: yesInternational Transactions in Operational Research, EarlyView.
Abstract Product returns pose a significant challenge for online retailers, primarily due to consumer uncertainty, both before and after the purchase. These uncertainties may stem from factors such as the absence of a “touch and feel” experience, mismatched product expectations, or post‐purchase regret, where consumers change their minds.
Yun Wang, Bo Yu, Jing Chen
wiley   +1 more source
Some of the next articles are maybe not open access.

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Hotel Business Inn

Emerald Emerging Markets Case Studies, 2019
Learning outcomes These are the three most important learning outcomes: discuss the relevance of capital asset pricing model (CAPM) as the methodology to estimate the cost of equity for an investment in an emerging market; analyze the different ...
E. Montiel, O. Martinez
semanticscholar   +3 more sources

Examining Antecedents on Chinese Customer Loyalty in the Boutique Hotel Business

Journal of Quality Assurance in Hospitality & Tourism, 2021
Recent developments in the hotel business have caused renewed interest in a new category, the boutique hotel, as a means of attempting a new growth stage. It is important to determine a study about relationship marketing in the boutique hotel context. So,
Nimit Soonsan
semanticscholar   +1 more source

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