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Measuring Service Quality in the Hotel Business: A Study in a Business Hotel in Saudi Arabia
2016The aim of this study is to identify the processes and objectives of measuring service quality in the hotel business in Saudi Arabia. The survey based approach was utilized in data collection from a selected 101 institutions operating in the Saudi Hospitality industry.
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Digital Marketing in the Hotel Business
Gostinichnoe delo (Hotel Business)Digital technologies are most often used to conduct marketing activities today, so researchers distinguish Digital or digital (interactive) marketing, which allows realizing the set modern tasks in the hotel business. The article examines digital marketing tools and their capabilities.
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Loyalty Programs in the Hotel Business
Gostinichnoe delo (Hotel Business)In the modern conditions of the services market, competition is becoming increasingly tough, and the problem of retaining customers is becoming increasingly urgent. The solution to the problem can be loyalty programs, which are popular all over the world — a marketing tool whose main task is to optimize the relationship between the company providing ...
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FUNCTIONS OF MANAGEMENT IN THE HOTEL BUSINESS
Scientific papers OF DMYTRO MOTORNYI TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES), 2021openaire +1 more source
The effects of traveling for business on customer satisfaction with hotel services
Tourism Management, 2018Tijana Radojevic +2 more
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