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BRAND FORMATION OF HOTEL SERVICES ENTERPRISES
sj-economics scientific journal, 2023 The article discusses the basic concepts and terms of the brand, as well as the strategy of positioning the brand of hotel enterprises in order to form a competitive advantage of enterprises of hotel services. The article describes the essence of branding and branding in the hotel business by different scientific approaches. It is suggested to refer to
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Capturing complexity: developing an integrated approach to analysing HRM in SMEs [PDF]
, 2006 This article presents a framework to evaluate HRM in small and medium-sized enterprises (SMEs), using an open systems theoretical perspective. In presenting an open systems perspective the objective is to overcome the limitations of existing theorising ...
Arthur +83 more
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An Intelligent Passenger Flow Prediction Method for Pricing Strategy and Hotel Operations
Complexity, 2021 Hospitality industry plays a crucial role in the development of tourism. Predicting the future demand of a hotel is a key step in the process of hotel revenue management.
Tianyang Wang
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ASPECTS OF MANAGEMENT OF HOTEL AND RESTAURANT ENTERPRISES
Economic scope, 2021 Strict quarantine restrictions have caused a crisis in the hospitality industry both in Ukraine and around the world. The number of hotel and restaurant establishments are decreased, because a significant reduction in the number of domestic and foreign tourists.
Yuliya Halahur, Lydia Klimenko
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Application of experience economy tools in the hotel industry
Вестник университета, 2022 Modern trends in the tourism and hospitality industry, influenced by the pandemic and increasing competition, are actualizing the need to find new innovative approaches to managing the development of hotel enterprises to increase the social and emotional
J. A. Pshenichnykh, A. P. Adamyuk
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Алматы технологиялық университетінің хабаршысы, 2021 In this article, the problems of increasing the competitiveness of tourist enterprises in the domestic and foreign markets with the help of the introduction of automated information technologies are considered. The hotel sales management system is shown,
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The Economic Value Added in Hotel Business by Components of the System Approach
Naukovij Vìsnik Nacìonalʹnoï Akademìï Statistiki, Oblìku ta Auditu, 2023 Based on a critical review of novel material, the content of the value-based approach with the implementation of economic value added (EVA) in the hotel activities is demonstrated; the sources of its accounting and information support are outlined ...
V. PANTELEIEV
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Performance measurement in small motels in Australia [PDF]
, 2007 This research explores the measurement of performance in small motels. There are many challenges facing business performance management in small firms. Most of these challenges are due to resource shortages, lack of functional expertise and environmental
Bergin-Seers, Suzanne, Jago, Leo Kenneth
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PERFORMANCE FACTORS OF THE HOTEL ENTERPRISE
Tourism and hospitality management, 2003 There is no doubt that the business performance of the hotel enterprise depends upon the interrelationship of the hotel enterprise and the environment of the hotel industry in which the hotel operates. This environment provides the hotel enterprise with information crucial in guiding the hotel in its activities, thus helping to reduce the level of ...
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Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects. [PDF]
, 2010 As a platform and carrier of tourism information, tourism websites (TWs) and online tourism marketing have deeply affected the tourism industry. The authors adopt a geographical perspective to analyze the distribution of Chinese tourism websites (CTWs ...
Baggio R. +21 more
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