Results 161 to 170 of about 504,094 (358)

Boston Hospitality Review: Winter 2019 [PDF]

open access: yes, 2019
TABLE OF CONTENTS: "Training: The Necessity of Error Management Training in the Hospitality Industry" by Priyanko Guchait; "Trends: Green Hotels: An Overview" by Minu Agarwal and Prashant Das; "Tourism: Panacea or peril?
Agarwal, Minu   +11 more
core  

Embarrassed to Observe: The Effects of Directive Language in Brand Conversation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT In social media, marketers attempt to influence consumers by using directive language, that is, expressions designed to get consumers to take action. While the literature has shown that directive messages in advertising have mixed results for recipients, we know little about the effects of directive brand language on consumers who see brands ...
Andria Andriuzzi, Géraldine Michel
wiley   +1 more source

After‐Sales Services Coordination Contracts in Platforms With Integration Mode Operations

open access: yesNaval Research Logistics (NRL), EarlyView.
ABSTRACT In service operations, there is an emerging integration mode between platforms, such as Gaode‐Maps DiDi‐Chuxing. In this mode of operation, consumers order on an integrated platform (such as Gaode‐Maps), but accept services from a professional platform (such as DiDi‐Chuxing) or an offline integrator (such as a taxi company).
Weihua Liu   +3 more
wiley   +1 more source

Stakeholders’ environmental influence. An empirical analysis in the Spanish hotel industry [PDF]

open access: green, 2003
José Joaquín Céspedes Lorente   +2 more
openalex   +1 more source

Consumer Perception of Boutique Hotel: A Pilot Study [PDF]

open access: yes, 2011
In most situations, consumers purchase or use built-in products and services; however, it is sometimes necessary to customize products to satisfy consumers’ needs and desires.
Chung, Jellna, Kim, SeungHyun, Ph.D.
core   +2 more sources

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