Results 181 to 190 of about 362 (219)
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Impact of humour on firm-initiated social media conversations
Information Technology & Tourism, 2017Customer engagement is seen as a central measure of marketing effectiveness on social media; yet, very little is known about the factors that drive it. This research focuses on message characteristics and more specifically the role of humour in encouraging likes, comments and reposts.
Jing Ge, Ulrike Gretzel
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Coping with Stress: Social Work Students and Humour
Social Work Education, 2006In social work, humour is being increasingly accepted as a strategy for coping with stress. The literature does not indicate whether humour is acquired on the job or is a characteristic of people entering the social work profession. This study examined sense of humour in 32 undergraduate social work students and its relationship with self‐ratings of ...
Carmen C. Moran, Lesley P. Hughes
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Humour and functions of proverbs in social interaction
Acta Ethnographica Hungarica, 2009When people use a proverb or a proverb-like saying, it mostly represents an action to change the atmosphere of the situation going on. A social-psychological approach gives an apparatus to interpret different functions of proverbial speech and its relations to the use of humour in general.
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The social meaning and function of humour in physiotherapy practice: An ethnography
Physiotherapy Theory and Practice, 2010An ethnographic study was undertaken over a period of 8 months to explore the social meaning and function of humour in the practice of a team of physiotherapists in a UK National Health Service hospital. Interviews were carried out following the observations to gain the therapists' perspectives in an open critical exploration of assumptions and ideas ...
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Language and Humour in Cameroon Social Media
2016This chapter explores language use that incites laughter in Cameroon e-mail, Facebook, Yahoo Messenger and mobile telephone SMS. The incongruity and the incongruity-resolution theory (Ritchie, 1999; Mulder & Nijholt, 2002) and Gricean maxims were useful in the analysis of 270 electronic chats and messages. Results indicate patterns of language that
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A philosophical approach to satire and humour in social context
2020The topic of my dissertation is satire. This seems to excite many people, and over the past four years I have heard many variations of a similar refrain: “Oh, wow. You’re studying satire? That’s very topical. You must have a lot of material to work with.” There is a way in which this is true, though I suspect in a way that diverges from the way that ...
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Does workplace humour influence work engagement? The role of workplace fun
Current Issues in Tourism, 2023Kuei-Hsien Chen
exaly