Results 41 to 50 of about 11,251 (202)
The purpose of this study is to analyze the influence of brand awareness and brand associations on brand loyalty. The population of this research is Population in this research is a consumer who shops at hypermarket existing Malang City, which is ...
Astrid Puspaningrum
doaj +1 more source
Introduction: Social distance is important for reducing the spread of the new COVID-19 pandemic, especially in public places. In addition, urban stores are one of the crowded places where observing social distance is considered necessary. Therefore, the
Mehri Shahriari +3 more
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ABSTRACT The inherent uncertainty of the innovation process, amplified by the complexity of the Anthropocene, means that marketers are likely to be subject to decision‐making biases that can affect sustainable product innovation. In parallel, new approaches to sustainability and innovation management are emerging, aiming to mitigate such biases and ...
Sophie Richit +1 more
wiley +1 more source
QUALITY AND CUSTOMER SATISFACTION: RELATIONSHIPS AND DYNAMICS. A CASE STUDY [PDF]
Customer satisfaction is central to strategic management oriented to quality. The quality of products/services generates, in fact, the customer satisfaction.
Cecilia SILVESTRI
doaj
Common purpose advantage: Reviving a managerial theory of the firm?
Abstract Research Summary What is the most effective way to distribute organizational objectives across managers? While prior work suggests managers should each focus on a single objective, we draw on Barnard's original insights on corporate purpose to identify conditions when managers pursuing the full set of objectives is advantageous.
Rodolphe Durand +1 more
wiley +1 more source
THE EVOLUTION OF RETAIL IN ROMANIA [PDF]
The past years have brought important changes into the Romanian retailsector. The changes started to rush after the moment when Romania wasbecoming a member of the European Union, was a fact.
Sorin PRADA
doaj
Purpose of the study: Noting that the motive for shopping is located within the paradigm of buying behaviour of consumers; the study seeks to complement existing literature by examining whether a configuration of shopper motives could be developed ...
M. Dhurup
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FACTORS INFLUENCE CUSTOMERS PURCHASE INTENTION TOWARDS HYPERMARKETS AT KOTA BHARU, KELANTAN
The study's goal was to look into the relationship between price, product quality, and interior atmosphere and customers' purchasing intentions in the Kota Bharu, Kelantan area.
Man Hong Lu +5 more
doaj +1 more source
Shock and Resilience: Southeast Asia’s Food Retail Environment in the Time of COVID‐19 Pandemic
Introduction The Coronavirus Disease 2019 (COVID‐19) pandemic has profoundly impacted the food environment, affecting consumer’s behavior, retailer strategy, and subsequently dietary and nutritional outcomes. While existing research has explored these effects globally, few studies have focused on Southeast Asia, a region with unique food systems and ...
Hafizah Jusril +13 more
wiley +1 more source
PENGARUH RETAIL MIX TERHADAP IMPULSE BUYING PADA HYPERMARKET DI KABUPATEN BADUNG
The purpose of this study was to determine the effect that mix retail locations, merchandising, pricing, promotions, the atmosphere in the stores, and retail service to impulse buying at hypermarket in Badung. The location of this research carried out at
Kadek Kumala Dewi, Ni Wayan Ekawati
doaj

