Hypermarket corporate brand extension personality
, 2014 Products and services are complementary to each other. This research explores the relationship of hypermarket corporate brand extension of products and services as parallel independent constructs towards brand personality.
Hasliza Hassan, Hassan +2 more
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Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid [PDF]
, 2014 The study seeks to identify the determinants of hypermarket selection decision. A sample 315 customers at Mydin MITC Hypermarket, Ayer Keroh, Melaka had been selected for this study.
Mohamed Sapari, Jamal +1 more
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Jurnal Ilmu Keluarga dan Konsumen, 2017 This research aims to identify the difference of the latent variables (shelf space, familiarity, perceived risk, price consciousness, citra private label, kualitas servis, and perceived quality) among ritel industries; to analyze the influence among ...
Dharmawan Santoso +2 more
doaj +1 more source
Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini [PDF]
, 2010 This research is about a study on customers' satisfaction towards marketing mix of an International Hypermarket (Case Study of Carrefour Hypermarket, Pulau Pinang).
Rozaini, Fairuz Ayuni
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Children as actors of tomorrow’s hypermarket experience
, 2019 International audienceThe purpose of this paper is to see how children aged 7–11 years can become the actors of tomorrow’s hypermarket experience by providing a review of past research on children as retail consumers, with a specific reference to their ...
De-Juan-Vigaray, María D. +2 more
core +1 more source
Factors differentiating between concentric and sprinkled multiple-patronage shoppers in Kuwait
Management şi Marketing, 2018 Two types of hypermarket spenders with multi-patronage behavior were identified; namely, “Concentric” and “Sprinkled.” The objective of this study is to examine which of hypermarket store attributes differentiate between the two types of spenders, and to
Abdullah A. Aldousari, Ismail M. Elsayed
doaj +1 more source
Research on festival effect and promotion strategy of Baijiu marketing in hypermarket [PDF]
Zhongguo niangzaoAiming at the festival effect of Baijiu marketing, based on the two-year sales log data of FX Baijiu in hypermarket, the significance test of daily average sales differences between festivals and non-festivals was carried out by Wilcoxon's sign rank test
LI Mingyu
doaj +1 more source
The impact of innovative commercial technologies on students’ behaviour of an economic university
Amfiteatru Economic, 2015 In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well
Laurentiu-Dan Anghel +3 more
doaj
Analisis Faktor-Faktor Yang Mempengaruhi Impulse Buying Pada Pelanggan Hypermarket Padang (Studi Kasus pada Pelanggan Hypermarket Transmart) [PDF]
Penelitian ini bertujuan untuk menganalisis:1) Pengaruh Shopping Lifestyle, terhadap Impulse Buying pada pelanggan Hypermarket Transmart Padang, 2) Pengaruh Store Atmosphere terhadap Impulse Buying pada pelanggan Hypermarket Transmart Padang, 3) Pengaruh
Eka Putri, Yosi +2 more
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Virtual reality application for hypermarket / Tang Wai Hung [PDF]
, 2005 In these early years of 21st century, information technology is playing an important role in our lives. With the explosion of knowledge and information nowadays, Information Technology must be adopted to better manage of these aspect especially to ...
Tang, Wai Hung
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