Results 191 to 200 of about 2,604 (222)

Integrating Hungarian and A* search for indoor navigation of hypermarkets

2017 First International Conference on Latest trends in Electrical Engineering and Computing Technologies (INTELLECT), 2017
The proliferation of giant hypermarkets propelled the demand of indoor positioning and navigation system for better customers' shopping experience. A customer that moves around a massive shopping area, for example 500,000-square-foot needs route guidance to search for the desired items and its location.
Syed Faraz, Ali Mehmood Dar, Humera Tariq   +2 more
openaire   +1 more source

Consumer proneness towards in-store promotion in foreign-based hypermarket vs local-based hypermarket

AIP Conference Proceedings, 2018
Many hypermarkets use in-store promotions as their best retail proposition and marketing strategies to attract more consumers. The study aims to review consumer proneness towards in-store promotions at foreign-based and local-based hypermarkets. In-store promotion is known as marketing or sales promotions at retailer’s location.
Vinooteny A. P. Krisnakumar, Zuraidah Sulaiman, Thoo Ai Chin, Adaviah Masod, Norhayati Zakuan, Tan Liat Choon   +5 more
openaire   +1 more source

Shopping Experience of Hypermarket Shoppers on Weekends

Indian Journal of Marketing, 2016
Improving the retail customer shopping experience in hypermarkets, especially in weekends is a key to enhance the performance of retail stores. The present research focused on hypermarket shoppers to measure the customer shopping experiences with different dimensions of customer shopping experiences by establishing a research framework based on 366 ...
Sunil Atulkar, Bikrant Kesari
openaire   +1 more source

Working Times Profiles of Hypermarket Workers

2018
Increasing liberalization of the sector, especially in opening hours with extended days and Sundays opening augmented working times in unsocial hours and irregular schedules with consequences for workers health and safety. This study aims at characterizing the profile of hypermarket workers based on working time in order to alert for the consequences ...
F. Cravo, T. P. Cotrim, J. D. Carvalhais
openaire   +1 more source

Study On Demand For Service Quality Of Hypermarket

IOSR Journal of Business and Management
The hypermarket market has reached a saturation point; therefore, hypermarkets should develop their characteristics and understand customer needs to improve customer satisfaction and attract more customers. This study uses the Kano model to identify five items that can significantly improve customer satisfaction and reduce customer dissatisfaction ...
Yi-Chan Chung, Yao-Wen Hsu, Yu-Wei Po
openaire   +1 more source

The contribution of structural semiotics to the design of a hypermarket

International Journal of Research in Marketing, 1988
During the planning phase of the construction of a new hypermarket, a study was conducted of the discourse of consumers taken from the catchment area of the hypermarket. The author demonstrates how the identification of different types of values ascribed by the consumers to this commercial site was used to help establish zoning and define the interior ...
openaire   +1 more source

hypermarket, n.

2023
openaire   +1 more source

Internationalisation of Hypermarket Retailing in Poland

Journal of East-West Business, 2000
John Dawson, John Henley
openaire   +1 more source

390. Bioaerosols in the Bakery of a Hypermarket

AIHce 2002, 2002
W. Lin, Y. Hsieh, P. Chen
openaire   +1 more source

Investigation of green marketing practices of UAE hypermarkets

International Journal of Enterprise Network Management, 2021
Shanmugan Joghee
exaly