Results 181 to 190 of about 3,343 (215)

Gender differences in Taiwan’s hypermarkets

Asia Pacific Journal of Marketing and Logistics, 2016
Purpose Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative services, hypermarket managers must also pay attention to customer shopping patterns and behaviors in order to gain market share.
Tsung-Sheng Chang, Hsiaoping Yeh
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Chinese consumers' perception of hypermarket store image

Asia Pacific Journal of Marketing and Logistics, 2010
PurposeThe purpose of this paper is first, to find out store image attributes valued by Chinese consumers in Beijing; second, to understand Chinese consumers' preference by comparing an international retailer with a domestic retailer; and third, to provide both international and domestic retailers with suggestions for store image improvement.Design ...
En‐Chi Chang, Bo Luan
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Antecedents of consumers' time perceptions in a hypermarket retailer

The Service Industries Journal, 2011
This study examines the effects of five antecedents on consumers’ time perceptions in a hypermarket environment. Findings indicate that the actual shopping time spent in the store and planned shopping activities significantly influence consumers’ shopping time perceptions, while consumers’ waiting time perceptions are driven by both actual checkout ...
Anić, Ivan-Damir, Radas, Sonja, Miller, Joseph C.   +2 more
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Integrating Hungarian and A* search for indoor navigation of hypermarkets

2017 First International Conference on Latest trends in Electrical Engineering and Computing Technologies (INTELLECT), 2017
The proliferation of giant hypermarkets propelled the demand of indoor positioning and navigation system for better customers' shopping experience. A customer that moves around a massive shopping area, for example 500,000-square-foot needs route guidance to search for the desired items and its location.
Syed Faraz, Ali Mehmood Dar, Humera Tariq   +2 more
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Shopping Experience of Hypermarket Shoppers on Weekends

Indian Journal of Marketing, 2016
Improving the retail customer shopping experience in hypermarkets, especially in weekends is a key to enhance the performance of retail stores. The present research focused on hypermarket shoppers to measure the customer shopping experiences with different dimensions of customer shopping experiences by establishing a research framework based on 366 ...
Sunil Atulkar, Bikrant Kesari
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Hypermarket retail store efficiency in Portugal

International Journal of Retail & Distribution Management, 2003
This paper analyses the efficiency of individual retail stores belonging to a Portuguese multi‐market hypermarket retailing chain, employing data envelopment analysis (DEA). The use of DEA for the analysis of intra‐chain comparative store efficiency can be of value in examining the competitiveness of the chain as a whole.
Carlos Pestana Barros, Carlos Alberto Alves   +1 more
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Consumer proneness towards in-store promotion in foreign-based hypermarket vs local-based hypermarket

AIP Conference Proceedings, 2018
Many hypermarkets use in-store promotions as their best retail proposition and marketing strategies to attract more consumers. The study aims to review consumer proneness towards in-store promotions at foreign-based and local-based hypermarkets. In-store promotion is known as marketing or sales promotions at retailer’s location.
Vinooteny A. P. Krisnakumar, Zuraidah Sulaiman, Thoo Ai Chin, Adaviah Masod, Norhayati Zakuan, Tan Liat Choon   +5 more
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The contribution of structural semiotics to the design of a hypermarket

International Journal of Research in Marketing, 1988
During the planning phase of the construction of a new hypermarket, a study was conducted of the discourse of consumers taken from the catchment area of the hypermarket. The author demonstrates how the identification of different types of values ascribed by the consumers to this commercial site was used to help establish zoning and define the interior ...
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Study On Demand For Service Quality Of Hypermarket

IOSR Journal of Business and Management
The hypermarket market has reached a saturation point; therefore, hypermarkets should develop their characteristics and understand customer needs to improve customer satisfaction and attract more customers. This study uses the Kano model to identify five items that can significantly improve customer satisfaction and reduce customer dissatisfaction ...
Yi-Chan Chung, Yao-Wen Hsu, Yu-Wei Po
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hypermarket, n.

2023
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