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METAFORA DALAM IKLAN MOBIL BEKAS DI SITUS DARING OLX

Aksara, 2017
Penelitian ini dilatarbelakangi oleh penggunaan bahasa dalam iklan mobil bekas pada situs daring yang memanfaatkan metafora. Penelitian ini menggunakan paradigma kualitatif untuk mengungkap jenis, struktur, makna, dan fungsi metafora pada iklan mobil ...
Sariah Sariah
doaj  

REPRESENTASI BUDAYA DALAM IKLAN

Jurnal Budaya Nusantara, 2019
The purpose of this research is to understand the culture representation and the meaning ofBetawi dance and roller skate's version of Marjan advertising. This research used some theories,they are:Mass Communication, Advertising, Cultural Imagery, Semiotics, Culture Study, Semiologyby Roland Barthes.
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Pemaknaan Ideologi Nasionalisme dalam Iklan Digital Indonesia (Studi kasus pada Iklan Gudang Garam dan Iklan PLN)

Avant Garde
This study aims to analyze the representation of nationalism ideology in two Indonesian digital advertisements: Gudang Garam Kemerdekaan 2024 version and PLN Harapan Sejati version. Using John Fiske's semiotic method, this research examines three levels: reality, representation, and ideology.
openaire   +1 more source

PELATIHAN PENULISAN BAHASA IKLAN UNTUK MENINGKATKAN ANGKA PENJUALAN PRODUK BAGI MAHASISWA PEBISNIS ONLINE

Jurnal Abdimas, 2016
Kegiatan pelatihan penulisan bahasa iklan ini memiliki tujuan agar mahasiswa pebisnis online di Universitas Negeri Semarang memiliki pemahaman mengenai kekuatan (pentingnya) bahasa iklan sebagai sarana pendukung marketing dan mampu menyusun bahasa iklan ...
Santi Pratiwi Tri Utami, Wati Istanti
doaj  

Road Monitoring - Iklan

, 2023
Prihatmanto, Ary Setijadi, Sukoco, Agus, Yusuf, Rahadian, Darmakusuma, Reza, Pratama, Vitradisa, Budiyono, Agus   +5 more
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RAJUTAN SEMIOTIKA UNTUK SEBUAH IKLAN STUDI KASUS IKLAN LONG BEACH

Nirmana, 2000
Semiotics is the study of signs and symbols. The theory of which originated from the Language Theory. It is reliable as an analysis method in examining signs. The products designed and created instinctively could be scientifically reasoned by Semiotics.
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Untargeted metabolomic analysis of date seed oil (<i>Phoenix dactylifera</i> L.) using UHPLC-ESI-QTOF-MS - evaluation of the geographical origin effect. [PDF]

Food Chem X
El Harkaoui S, N'Diaye K, Charrouf Z, Rohn S, Drusch S, Matthäus B.   +5 more
europepmc   +1 more source

KOMIK IKLAN KOMIK

DeKaVe, 2019
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Pengaruh Kreativitas Iklan, Unsur Humor, Daya Tarik Iklan Dan Kualitas Pesan Iklan Terhadap Efektivitas Iklan Aqua Versi Ada Aqua Di Kabupaten Brebes

Jurnal of Management and Social Sciences, 2023
An increasingly intensive marketing strategy is carried out by advertising on television, including advertisements for Aqua brand Bottled Drinking Water (AMDK) products. Aqua's strategy has been effective in accordance with the findings of the market research conducted. The purpose of this study was to understand the impact of the effectiveness of Aqua
null Euis Tati Haryani, null Monika Indrasari, null Dwi Harini, null Hendri Sucipto, null Nur Khojin   +4 more
openaire   +1 more source