Results 51 to 60 of about 866 (119)
Constructing Engagement Method of Attracting Viewers Attention to Digital Advertisement
Nyimak: Journal of Communication, 2023 This research analyzed engagement methods of five Instagram digital advertisements by using an instrument including content, types of advertisement, human and non-human figures, color involvement, size, and written text by using content analysis ...
Agung Budi Kurniawan, Sri Wulandari
doaj +1 more source
Humaniora, 2010 Ads always exist in our midst, apparently was never fail to greet, inform and persuade us. Conscious or not, advertising has become an unavoidable part our lives from when we wake up until we sleep. This paper explores how advertising works and how it is able to hold their positions in the hearts of consumers or its target audience.
openaire +2 more sources
PERANCANGAN APLIKASI PEMBLOKIR IKLAN (ADVERTISEMENT) PADA BROWSER YANG BERBASIS ANDROID
Ilkom Jurnal Ilmiah, 2017 Berkembang pesatnya teknologi mobile dalam beberapa tahun terakhir membuat segala keperluan pengguna bisa diperoleh atau dilakukan melalui perangkat yang selalu standby disaku atau tas pengguna.
Surya Mudti Salmat +2 more
doaj +1 more source
DeKaVe, 2020 Comics are a form of visual art that uses still images and is arranged in such a way in several panels that make up the fabric of the story. While Cergam is a picture that has served as an illustration in a series of stories. The types of comics that are rarely included in large groups of comics, namely Advertising Comics. Like Indie Comics, it's quite
openaire +1 more source
Posmodernisme dalam Iklan Teh “Javana”
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2017 AbstrakPesatnya perkembangan periklanan Indonesia ditandai dengan banyaknya iklan di media televisi. Produk makanan dan minuman memanfaatkan iklan untuk saling bersaing dengan kompetitor. Minuman dalam kemasan menjadi populer khususnya teh yang paling banyak dikonsumsi selain air mineral.
Adji Nugroho, Toto Haryadi
openaire +3 more sources
SEMIOTIKA UNTUK ANALISIS GENDER PADA IKLAN TELEVISI
Buletin Psikologi, 2015 Salah satu persoalan gender yang justru mengekalkan ketimpangan gender adalah tayangan iklan di televisi. Iklan sebagai cara untuk memasarkan produk pada satu sisi berusaha ‘tampil beda’ agar menarik tetapi pada sisi lain mengekalkan stereotip dan ...
Naomi Srie Kusumastutie, Faturochman MA
doaj +1 more source
CITRAWIRA : Journal of Advertising and Visual Communication, 2021 The ethical dimension related to advertising ethics towards advertisements broadcast on television media often violates the rules. The case study of the Pantene advertisement version of "Anti Drandruf Ads" played by Anggun C. Sasmi and the online shop version of the Shopee advertisement with Korean artist Black Pink were criticized by KPI regarding ...
openaire +2 more sources
IKLAN BKKBN: REPRESENTASI PERAN PEREMPUAN DALAM IKLAN LAYANAN MASYARAKAT
Metacommunication: Journal of Communication Studies, 2019 ABSTRACTThe purpose of public service advertising is to inform and educate the public so that the lives of the people will become more prosperous. Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) which informs the welfare of the community in reducing the amount of population density in Indonesia.
openaire +2 more sources
Tindak Tutur Ilokusi Pada Iklan Fair and Lovely di Televisi
Imajeri, 2020 Iklan merupakan salah satu inovasi yang dilakukan produsen dalam memasarkan suatu produk atau jasa yang ada. Salah satu karakteristik dari bahasa iklan ialah persuasif.
Arina Mana Sikana +1 more
doaj +1 more source
Jurnal Pamator, 2010 Permasalahan yang dapat dikemukakan adalah: (1) Bagaimanakah bentuk-bentuk tindak pidana iklan yang menyesatkan dalam UU Perlindungan konsumen (2) Siapakah yang bertanggung jawab terhadap iklan yang menyesatkan dan (3) Apa yang menjadi hambatan-hambatan
Erma Rusdiana
doaj +1 more source