Results 201 to 210 of about 1,153,115 (253)

Importance-Performance Analysis Based on Text Mining

open access: yesEUROPEAN RESEARCH STUDIES JOURNAL
Maciej Kozlowski   +2 more
openaire   +1 more source

A critical evaluation of importance–performance analysis

Tourism Management, 2013
Abstract This study is a methodological evaluation of studies on importance and performance measurement, and importance–performance analysis (IPA) which has gained widespread acceptance in the hospitality and tourism research. A synthesis of IPA literature on conceptual and measurement issues is presented with a view to identifying and mitigating ...
Robert Nash
exaly   +2 more sources

A consideration of normality in importance–performance analysis

Current Issues in Tourism, 2015
It is widely believed that results of research are only valid when the distribution of data is relatively normal. However, most previous importance–performance analysis (IPA) studies have not considered the assessment of data normality. The aim of this study is to evaluate the importance of the normality assumption in IPA studies.
Ivan Ka Wai Lai, Michael Hitchcock
exaly   +2 more sources

Enhancing importance‐performance analysis

International Journal of Productivity and Performance Management, 2006
PurposeThe interpretation of the importance/performance map is based on an assumption of independence between importance and performance but many studies question the validity of this assumption. The aim of this research is to develop a new typology for job satisfaction attributes as well as a new importance/performance map that can be an aid for ...
Jacob K. Eskildsen, Kai Kristensen
openaire   +3 more sources

Importance-Performance Analysis

Journal of Marketing, 1977
An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.
John A. Martilla, John C. James
openaire   +1 more source

Rejuvenating Importance-Performance Analysis

Journal of Service Management, 2011
Importance-performance analysis (IPA) is a simple marketing tool commonly used to identify the main strengths and weaknesses of a value proposition. This study proposes a revision of traditional IPA prompted by intuitions arising from the three-factor theory of customer satisfaction.
ARBORE, ALESSANDRO   +1 more
openaire   +3 more sources

Home - About - Disclaimer - Privacy