Results 221 to 230 of about 1,153,115 (253)
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Importance-Performance Analysis of In-Room Technology Amenities in Hotels
2010Given that technology amenities are integral to a hotel stay, the purpose of this study is to evaluate the importance and performance of key in-room technology amenities, new and old. A random sample of 3,000 American travelers was chosen from a national database for this study. There were 534 complete responses with a response rate of 17.8%.
Ekaterina Berezina, Cihan Cobanoglu
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Using importance-performance analysis to evaluate training
Performance Improvement, 2008The importance-performance analysis (IPA) is a tool that can provide timely and usable feedback to improve training. IPA measures the gaps between the importance and how “good” (performance) a class is perceived by a student and is presented on a 2x2 matrix.
Jason M. Siniscalchi +2 more
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Importance‐Performance Analysis and the Measurement of Service Quality
European Journal of Marketing, 1993The intangibility of services presents a number of problems for the measurement of quality and customer satisfaction. Proposes a simple index which can be applied to ordinal or cardinal data and will provide a convenient aggregate summary of the extent to which a product or service meets consumer expectations.
Christine T. Ennew +2 more
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Extensions and Testing of Importance-Performance Analysis
2015Importance-Performance analysis is a technique for relating the measurement of attribute importance and performance to the development of marketing programs.
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Importance-Performance Analysis in Tourism
2022Joseph T. O’Leary, Gyehee Lee
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Stratum Representation for Importance-Performance Analysis
2011We propose an extension of Importance Performance Analysis for the comparative analysis of subpopulations, applied to the job satisfaction of graduates of the University of Padua. The analysis is based on the contemporaneous representation of the aspects observed on different subpopulations over the same chart adopted for the whole-population analysis.
FABBRIS, LUIGI, BOCCUZZO, GIOVANNA
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The detection of criticalities of graduates' jobs through Importance-Performance Analysis
2010IPA - Importance Performance Analysis is applied on data collected on job satisfaction of University of Padua graduates. Criticalities are detected with a statistical regression analysis and the application of IPA methodology.
FABBRIS, LUIGI, BOCCUZZO, GIOVANNA
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Using complementary analyses with importance-performance analysis
International Journal of Market ResearchImportance-performance analysis (IPA) is a popular research tool to prioritize continuous improvement opportunities. To overcome issues and limitations of IPA, researchers have put forth diagonal line IPA, stated improvement analysis, and necessary condition analysis as complementary analyses. Embracing the concept of research triangulation, this study
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