Price Transmission During Promotions: A Case Study of Spanish Milk Brands
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Exploring neuromarketing's influence on consumer impulsivity through the lens of personality traits. [PDF]
Nagpal K +4 more
europepmc +1 more source
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Chasing the digital high: should hedonic consumption be viewed through the lens of behavioral addiction? [PDF]
James S, Karthik S, Thomas B.
europepmc +1 more source
ABSTRACT The US hemp market is a new and nascent industry that has been devoid of research for about half a century. This study examined the effects of exogenous shock on price at each phase of the value chain—Farm (hemp biomass), and its impact on prices at other phases of the value chain—Intermediary Processor (crude cannabidiol hemp) and Final ...
Solomon Odiase +2 more
wiley +1 more source
Trauma and the risk of eating and shopping addiction in women. [PDF]
Ogińska-Bulik N.
europepmc +1 more source
The Effect of Materialism on Impulsive Buying: The Mediating Role of the Diderot Effect. [PDF]
Şen Doğan R.
europepmc +1 more source
The impact of improper promotion of sports lottery on the harm of purchasing sports lottery: an intermediary in a regulatory chain. [PDF]
Li G, Li Y, Liu L.
europepmc +1 more source
Is Seeing Cigarettes in the Retail Environment Associated With Impulse Purchases? Findings From Surveys in Disadvantaged and Non-disadvantaged Neighborhoods in the Netherlands. [PDF]
Poole NL +3 more
europepmc +1 more source

