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Zielkonfliktmodell und Impulsive Buying
2015Das Ziel der Untersuchung ist es, den Zusammenhang zwischen Zielaktivierung und impulsivem Einkaufsverhalten zu untersuchen. Angelehnt an das Ziel-Konflikt-Modell des Essens von Stroebe et al. (2008), wird davon ausgegangen, dass impulsive Käufer im Bekleidungsgeschäft ihr Kontrollziel („sparen“) aus den Augen verlieren und ihrem Genussziel („Spaß ...
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Impulse Buying: A New Framework
2014This paper examines the research on impulsive behavior, unplanned purchasing and impulse buying. It describes factors that may be linked to impulse buying intensity and then introduces a new framework for analyzing this phenomenon.
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Impulsive buying in buyer–seller service encounters
International Journal of Consumer StudiesAbstractThis research examines the impact of buyer–seller similarities (dissimilarities) in Big Five personalities—agreeableness, conscientiousness, extraversion, openness, and neuroticism—on impulsive buying in a dyadic setting. The study further analyzed how the interaction intensity and sensory stimulation mediate the effect of buyer–seller ...
Ali, Fayaz +4 more
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Gamification and online impulse buying: The moderating effect of gender and age
International Journal of Information Management, 2021Zhen Shao, Xiaotong Li
exaly
The Psychology Behind Impulse Buying
ABSTRACT One of the most significant phenomena in contemporary consumer behavior is impulse buying, which reflects the intricate interplay between psychological, emotional, and environmental elements that influence impulsive purchases. This study examines the psychological underpinnings of impulse purchases, emphasizing how consumer behavior ...openaire +1 more source
Impulse buying: A systematic literature review and future research directions
International Journal of Consumer Studies, 2023Artem Redine +2 more
exaly