Results 41 to 50 of about 2,107 (99)

COVID-19 Lockdown and Self-Perceived Changes of Food Choice, Waste, Impulse Buying and Their Determinants in Italy: QuarantEat, a Cross-Sectional Study. [PDF]

Foods, 2021
Scacchi A, Catozzi D, Boietti E, Bert F, Siliquini R.   +4 more
europepmc   +1 more source

HOW DIGITAL MARKETING INFLUENCES IMPULSE BUYING TENDENCY AND IMPULSE BUYING IN E-COMMERCE INDUSTRY

, 2019
The study examines the impact of digital marketing that includes social media marketing and content marketing on impulse buying tendency and impulse buying. The context of the study was e-commerceindustry in Indonesia and a questionnaire was developed with 208 respondents.
openaire   +1 more source

Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! [PDF]

PLoS One
Tian Y, Zakaria SF, Du Y, Qiu Y, Tian Z.
europepmc   +1 more source

Spendception: The Psychological Impact of Digital Payments on Consumer Purchase Behavior and Impulse Buying. [PDF]

Behav Sci (Basel)
Faraz N, Anjum A.
europepmc   +1 more source

Dataset on Vietnamese students' impulse buying behavior on TikTok shop. [PDF]

Data Brief
Phan DH, Nguyen QD, Phuc VKN.
europepmc   +1 more source

Mental simulation and compulsive buying: a multiple mediation model through impulse buying and self-control. [PDF]

Front Psychol
Duan X.
europepmc   +1 more source

Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness. [PDF]

Heliyon
Gong X, Yee CL, Lee SY, Saif ANM, Liu M, Anonthi F.   +5 more
europepmc   +1 more source

Self-Esteem and College Students' Online Impulse Buying: The Independent and Interactive Moderating Role of Interdependent Self-Construal and Interpersonal Relationships. [PDF]

Psychol Res Behav Manag
Guo T, Cai C, Xu Y, Huang M, Ni Y.
europepmc   +1 more source

How technical and situational cues affect impulse buying behavior in social commerce? Evidence from bored consumers. [PDF]

Front Psychol
Xue Y, Feng T, Wu C.
europepmc   +1 more source

A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform. [PDF]

Heliyon
Ngo TTA, Nguyen HLT, Nguyen HP, Mai HTA, Mai THT, Hoang PL.   +5 more
europepmc   +1 more source