Results 1 to 10 of about 33,394 (203)
Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
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Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan brand image terhadap impulsive buying pada konsumen retail fashion brand X di Surabaya.
Annisa Savira Alifia, Cholichul Hadi
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A study of the prevalence of impulsive and compulsive buying among consumers in the apparel and accessories market [PDF]
Vilakshan (XIMB Journal of Management), 2023 Purpose – This paper aims to examine the presence of impulsive and compulsive buying among consumers. It studies the various factors that affect and moderate the impulsiveness and compulsiveness of buying.
Kavita Kshatriya, Priyanka Sharad Shah
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E-Jurnal Manajemen, 2016 Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling. Teknik analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Secara komprehensif
I Gst. Bgs. Ag. Andira Eka Pradana +1 more
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Tazkiya Journal of Psychology, 2023 Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online ...
Ivana Sheruly +1 more
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Determinants of Impulsive Buying Behaviour in Social Commerce: A Stimulus–Organism–Response Framework Perspective [PDF]
The Retail and Marketing Review, 2021 Impulsive buying has been an area of interest in the marketing discipline for years. Impulsive buying behaviour has both positive and negative outcomes, in the sense that retailers usually exploit consumers’ impulsiveness to increase their profits ...
ME Moses, A Nkoyi , Prof F van der Walt
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Millennia’s impulsive buying behavior: does positive emotion mediate?
Journal of Economics, Business & Accountancy Ventura, 2019 Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy.
Achmad Choirul, Yessy Artanti
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Compulsive buying and credit card misuse among credit card holders: the roles of self-esteem, materialism, impulsive buying and budget constraint [PDF]
, 2014 Purpose: This study aims to examine the factors that influence credit card misuse among working adults in Klang Valley, Malaysia. The relationship among self-esteem, materialism, impulsive buying, budget constraint, compulsive buying and credit card ...
Alam, Syed Shah +3 more
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The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
Frontiers in Psychiatry, 2023 This study aimed at examining the role of personality traits in impulsive buying, compulsive buying, and panic buying simultaneously during the COVID-19 pandemic.
Sibele D. Aquino +2 more
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Impulsive buying, cultural values dimensions, and symbolic meaning of money: A study on college students in Indonesia's capital city and its surrounding [PDF]
, 2013 Impulsive buying is an interesting research topic for psychologists and economists for its practical implications in the daily lives of producers, marketers and consumers in the trading world.
Aulia Wika Dameyasani, Juneman Abraham
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