International Journal of Consumer Studies, Volume 50, Issue 5, September 2026.ABSTRACT Sustainability has become an increasingly important strategic priority in the luxury industry as consumers demand greater environmental and social responsibility from brands. At the same time, electronic word‐of‐mouth (eWOM) has emerged as a powerful influence on consumer perceptions and purchase decisions.
Amir Masoud Rafiee, Catherine Prentice
wiley +1 more source
Investigating the impact of CBT on reducing impulsive clothing purchases among youths: A cognitive distortion perspective. [PDF]
Medicine (Baltimore)Oluah EB +14 more
europepmc +1 more source
International Journal of Consumer Studies, Volume 50, Issue 5, September 2026.ABSTRACT In digital retail, algorithmic personalisation shapes consumer outcomes, yet the cognitive mechanisms involved in this process remain theoretically underspecified. This paper introduces AI‐augmented memory (AI‐AM), a mechanism that algorithms use to record, retrieve and resurface prior behavioural traces during consumer decision‐making.
Jack Ng‐Soon‐Chye
wiley +1 more source
Reconceptualising Social Media Impulse Buying Through a Recursive Temporal SOR Perspective
International Journal of Consumer Studies, Volume 50, Issue 5, September 2026.ABSTRACT Impulse buying in social media is commonly examined through the Stimulus–Organism–Response (SOR) framework, yet empirical applications often treat purchase as the endpoint of a linear sequence and give limited attention to how post‐purchase states and platform‐mediated re‐exposure shape subsequent episodes.
Lorena Ronda, Sandra Tobon, Carmen Abril
wiley +1 more source
Influencer Authenticity in Marketing: A Systematic Literature Review and Future Research Agenda
International Journal of Consumer Studies, Volume 50, Issue 5, September 2026.ABSTRACT As influencer marketing scales into a mainstream advertising channel, authenticity has become its defining currency, yet consumers and brands struggle to understand what makes a social media influencer (SMI) genuinely credible and why strategic authenticity backfires.
Fatih Celik +4 more
wiley +1 more source
A study on the differences in social-face sensitivity and conspicuous consumption tendency based on sports consumers' impulse buying tendency: focusing on Generation Z. [PDF]
Front PsycholJeong KH, You J.
europepmc +1 more source
Buy Now, Think Later: The Role of Behavioural Biases in Impulse Spending
International Social Science Journal, Volume 76, Issue 261, Page 709-724, September 2026.ABSTRACT This study explores the relationships between present bias, emotional reactivity and perceived digital advertising exposure in relation to impulse spending behaviour. The aim is to examine how these psychological factors and marketing perceptions are associated with impulsive consumer purchases.
Meryem Akin, Isik Akin
wiley +1 more source
Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying. [PDF]
Front PsycholWang M, Zhang W, Li Y.
europepmc +1 more source
CEO social media activity and insider trading
Journal of Financial Research, Volume 49, Issue 3, Page 827-865, Fall 2026.Abstract This article studies the relationship between CEOs' social media activity and their insider trading behavior. Drawing on psychological evidence linking online activity to risk‐taking, we find that active CEOs on social media exhibit higher risk preferences and engage more in insider trading—particularly in terms of incidence, intensity, and ...
Zhichuan Li +2 more
wiley +1 more source
A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts. [PDF]
Front PsycholXilai Q +4 more
europepmc +1 more source