Results 21 to 30 of about 351,426 (323)
IMPULSIVE BUYING PADA DEWASA AWAL DI YOGYAKARTA
Jurnal Psikologi Undip, 2012 T his research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response.
Paulus Henrietta
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Looking beyond impulse buying [PDF]
European Journal of Marketing, 2014 Purpose – This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale.
Sharma, Piyush +2 more
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IIMB Management Review, 2016 With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance.
Anant Jyoti Badgaiyan +2 more
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A study of the prevalence of impulsive and compulsive buying among consumers in the apparel and accessories market [PDF]
Vilakshan (XIMB Journal of Management), 2023 Purpose – This paper aims to examine the presence of impulsive and compulsive buying among consumers. It studies the various factors that affect and moderate the impulsiveness and compulsiveness of buying.
Kavita Kshatriya, Priyanka Sharad Shah
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Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
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Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan brand image terhadap impulsive buying pada konsumen retail fashion brand X di Surabaya.
Annisa Savira Alifia, Cholichul Hadi
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E-Jurnal Manajemen, 2016 Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling. Teknik analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Secara komprehensif
I Gst. Bgs. Ag. Andira Eka Pradana +1 more
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Determinants of Impulsive Buying Behaviour in Social Commerce: A Stimulus–Organism–Response Framework Perspective [PDF]
The Retail and Marketing Review, 2021 Impulsive buying has been an area of interest in the marketing discipline for years. Impulsive buying behaviour has both positive and negative outcomes, in the sense that retailers usually exploit consumers’ impulsiveness to increase their profits ...
ME Moses, A Nkoyi , Prof F van der Walt
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Tazkiya Journal of Psychology, 2023 Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online ...
Ivana Sheruly +1 more
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The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
Frontiers in Psychiatry, 2023 This study aimed at examining the role of personality traits in impulsive buying, compulsive buying, and panic buying simultaneously during the COVID-19 pandemic.
Sibele D. Aquino +2 more
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