Results 121 to 130 of about 11,544 (282)

The Rise of Digital Influencer Marketing

open access: yesHermes
Virtual influencer marketing is a global emerging phenomenon in social media research. Research on traditional influencer marketing and practices has been the locus of attention for years, but fairly scarce research deals with the rise and influence of ...
Jeanette Landgrebe
doaj   +1 more source

Measuring Influencer Marketing Impact: How Influencer Characteristics Affect Key Performance Metrics [PDF]

open access: yes
LAUREA MAGISTRALEL’Influencer Marketing (IM) può essere descritto come una strategia pubblicitaria in cui le aziende collaborano con personalità influenti sui social media per promuovere i propri prodotti o servizi. Con la diffusione dei social network,
TRACCI, MATTEO, Torregiani, Tommaso
core  

From the Discovery of the Giant Magnetocaloric Effect to the Development of High‐Power‐Density Systems

open access: yesAdvanced Materials Technologies, EarlyView.
The article overviews past and current efforts on caloric materials and systems, highlighting the contributions of Ames National Laboratory to the field. Solid‐state caloric heat pumping is an innovative method that can be implemented in a wide range of cooling and heating applications.
Agata Czernuszewicz   +5 more
wiley   +1 more source

From Celebrity to Micro-Influencers: Strategic Trade-Offs in Brand Selection of Influencer Marketing Approaches

open access: yesMabsya
Influencer marketing is strategically important in digital markets, yet prior research largely focuses on consumer responses, neglecting brand-level decisions on influencer types.
Julius Sutrisno   +3 more
doaj   +1 more source

Nanoporous Silica Embedded in Nanoporous Platinum: A Versatile Composite Coating for Implant‐Associated Drug Delivery From Neuronal Electrodes

open access: yesAdvanced Materials Technologies, EarlyView.
Nanoporous silica nanoparticles incorporated in nanoporous platinum offer the possibility for implant‐associated drug delivery from neuronal electrodes. ABSTRACT Sensorineural hearing loss, resulting from damage to the hair cells of the inner ear, profoundly impairs quality of life.
Mosaieb Habib   +10 more
wiley   +1 more source

The Effect of Influencer Marketing, Social Media Engagement, and Product Knowledge on Brand Awareness in Tiktok Shop

open access: yesDanadyaksa
This study aims to determine the effect of influencer marketing, social media engagement, and product knowledge on brand awareness in TikTok Shop. This study uses primary data with a data collection method through distributing questionnaires that have ...
Sujoko Sujoko   +2 more
doaj   +1 more source

Extrusion Bioprinting for Wound Healing: Innovations in Functionalized Bioinks and Bioprinting Technology

open access: yesAdvanced Materials Technologies, EarlyView.
Extrusion‐based bioprinting (EBB) has emerged as a versatile biofabrication platform capable of precisely depositing bioinks composed of biomaterials, cells, and bioactive agents to generate patient‐specific, biomimetic skin constructs. This paper presents a state‐of‐the‐art and forward‐looking overview of EBB for wound healing, encompassing printing ...
Hien‐Phuong Le   +4 more
wiley   +1 more source

Influencer Marketing : the characteristics and components of fashion influencer marketing

open access: yes, 2016
The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers.
openaire   +1 more source

Upscaling Pulsed Laser Fragmentation in Liquids by Advanced Free‐Flow Setups

open access: yesAdvanced Materials Technologies, EarlyView.
Advanced flow setups providing thin colloid films are introduced to upscale pulsed laser fragmentation in liquids for sustainable nanoparticle synthesis. Their potential is demonstrated by yielding remarkably small ZnO nanoparticles of <7 nm. Numerical simulations complement the study, revealing that the superior performance can be attributed to ...
Jan Lino Kricke   +5 more
wiley   +1 more source

The Influence of Influencer Marketing Content on the TikTok Platform on Consumer Buying Interest (Case Study of Labubu Blind Box Products at Popmart, Bandung City in 2026)

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
This research discusses the influence of content marketing and influencer marketing on the TikTok platform on consumer buying interest in Blind Box Labubu products at Pop Mart Bandung City. This research is motivated by the increasing use of TikTok as a
Diva Aulia   +2 more
doaj   +1 more source

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