Results 121 to 130 of about 11,483 (281)

The Correlation of Social Media, Influencers, and Brand Awareness of Y.O.U Products on Purchase Intention at Murni Stores

Indonesian Interdisciplinary Journal of Sharia Economics
The purpose of this study is to examine the influence of social media marketing, influencer marketing, and brand awareness on consumers’ purchase intention toward Y.O.U products at the Murni Store.
Putu Ayu Titha Paramita Pika, Ni Made Mirah Suari   +1 more
doaj   +1 more source

Social media influencer marketing: science mapping of the present and future trends

Purpose – This study aims to reveal the knowledge structure of social media influencer marketing literature by performing science mapping analysis through a state-of-the-art bibliometric approach to determine the current and future trends. Social media
Omer, Mazen, Megat Ramli, Puteri Azlian, Fauzi, Muhammad Ashraf, Ali, Zuraina, Satari, Zanariah   +4 more
core   +1 more source

Record Performance in Vertically Stacked, Solution‐Processed ZTO Schottky Diodes

Advanced Materials Technologies, EarlyView.
Schottky diodes based on solution processed sustainable zinc—tin–oxide thin films present an eco‐friendly and versatile alternative to conventional CMOS based technologies. Beyond state‐of‐the‐art performance for vertically stacked solution‐based oxide diodes was achieved, including rectification ratios exceeding nine orders of magnitude, and intrinsic
Carlos Silva, Asal Kiazadeh, Raquel Azevedo Martins, António Dias, Jorge Martins, Luís Mendes, João Vaz, Rodrigo Martins, Elvira Fortunato, Emanuel Carlos, Jonas Deuermeier   +10 more
wiley   +1 more source

Influencer authenticity and intention to co-create brand value: an investigation of central and peripheral pathways

Cogent Business & Management
Given the popularity of influencer marketing, this study aimed to determine the effectiveness of influencer authenticity in achieving intention to co-create brand value and purchase intention in Pakistan. Grounded in the Elaboration Likelihood Model, the
Shermeen Hasan, Hasan Zahid, Abdul Qayyum   +2 more
doaj   +1 more source

Influencer Marketing : the characteristics and components of fashion influencer marketing

, 2016
The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers.
openaire   +1 more source

Aluminum Oxynitride‐Engineered Transparent Aluminum Nitride Resistive Memory for Low‐Leakage Multilevel Switching in Micro‐LED Pixels

Advanced Materials Technologies, EarlyView.
An AlON interfacial layer is engineered within an AlN switching layer to enable transparent RRAM with four stable resistance states. The device achieves low‐voltage multilevel switching and a high HRS, allowing precise grayscale modulation and preventing light leakage in micro‐LEDs operated at VDD = 2.7 V.
Sung Keun Choi, Ho Jin Lee, Seok Hee Hong, Jae Seong Park, Chan Ho Ryu, Kyeong Heon Kim, Tukaram D. Dongale, Tae Geun Kim   +7 more
wiley   +1 more source

Influencer Marketing During the Internationalization of SMEs

, 2020
As consumers are spending more and more time on social media and becoming increasingly skeptical of brand-generated advertising, companies have begun to turn to social media influencers to disseminate brand messages on their behalf.
Leskinen, Lotta
core  

A Review on Sensor Technologies, Control Approaches, and Emerging Challenges in Soft Robotics

Advanced Robotics Research, EarlyView.
This review provides an introspective of sensors and controllers in soft robotics. Initially describing the current sensing methods, then moving on to the control methods utilized, and finally ending with challenges and future directions in soft robotics focusing on the material innovations, sensor fusion, and embedded intelligence for sensors and ...
Ean Lovett, Maxwell Hammond, Niloufar Seyfi, Amirreza Fahim Golestaneh, Venanzio Cichella, Caterina Lamuta   +5 more
wiley   +1 more source

Consensus Formation and Change are Enhanced by Neutrality

Advanced Science, EarlyView.
Neutral agents are shown to enhance both the formation and overturning of consensus in collective decision‐making. A general mathematical model and experiments with locusts and humans reveal that neutrality enables robust consensus via simple interactions and accelerates consensus change by reducing effective population size.
Andrei Sontag, Janina A. Hoffmann, Tim Rogers, Christian A. Yates   +3 more
wiley   +1 more source

The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District)

Indonesian Interdisciplinary Journal of Sharia Economics
The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer
Nanda Asmawati, Widhy Tri Astuti, Wisnalmawati Wisnalmawati   +2 more
doaj   +1 more source