Results 1 to 10 of about 193,030 (298)

Studying Diffusion of Viral Content at Dyadic Level [PDF]

, 2014
Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content, authors of the ...
Ciuberek, Sylwia, Jankowski, Jaroslaw, Michalski, Radoslaw, Zak, Blazej, Zbieg, Anita   +4 more
core   +1 more source

The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?

Journal of Theoretical and Applied Electronic Commerce Research
The advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
doaj   +1 more source

Trends Prediction Using Social Diffusion Models [PDF]

, 2011
The importance of the ability of predict trends in social media has been growing rapidly in the past few years with the growing dominance of social media in our everyday's life.
B. Huberman, C. Herrero, D. Centola, D. Centola, H. Choi, P. Dodds, P. Dodds, S. Meloni, V. Nicosia   +8 more
core   +2 more sources

Theories for influencer identification in complex networks

, 2018
In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes.
A Guggiola, A Zeng, Alfredo Braunstein, B Min, B Min, B Viswanath, D Kempe, D Liben-Nowell, D Rybski, D Stauffer, D. Centola, DJ Watts, DJ Watts, Duncan S. Callaway, Ed Bullmore, EM Rogers, F Altarelli, F Morone, F Morone, F Morone, F Radicchi, G Lawyer, G Sabidussi, GL Nemhauser, H Kwak, HW Hethcote, J Kleinberg, J Leskovec, J Leskovec, JG Restrepo, K Klemm, K Roth, KI Hashimoto, L Katz, L Lü, L Lü, L Lü, L Muchnik, L. K. Gallos, Linton C. Freeman, M Kitsak, M Mézard, M Ramos, M Richardson, ME Newman, ME Newman, MS Granovetter, N. Eagle, Phillip Bonacich, R Pastor-Satorras, R Pastor-Satorras, Reuven Cohen, RM Karp, Réka Albert, S Luo, S Mugisha, S Pei, S Pei, S Pei, S Pei, S Pei, S Tang, S Yan, S Yan, SB Seidman, SD Reis, Sergey Brin, Sergey V. Buldyrev, T Martin, W Li, X Teng, X Teng, Y Hu, Y Liu, Y Liu   +74 more
core   +1 more source

Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers

Nordic Journal of Media Studies
Nordic life vlogs are a popular genre among avid watchers of YouTube influencers across East Asia. The vlogs showcase “a slice of life” content, documenting the simple living, daily routines, beautiful landscapes, cultural festivals, and everyday norms ...
Lee Jin, Abidin Crystal
doaj   +1 more source

Power Dependence in Individual Bargaining: The Expected Utility of Influence [PDF]

, 1979
This study examines the impact of certain dimensions of dependence on the expected effectiveness of an influence attempt in a two-person bargaining situation.
Bacharach, Samuel B, Lawler, Edward J.
core   +2 more sources

Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

BMC Public Health, 2020
Background Most studies on social influencer marketing techniques have focused on the promotion of unhealthy foods whereas little is known about the promotion of healthier foods.
Frans Folkvord, Elze Roes, Kirsten Bevelander   +2 more
doaj   +1 more source

Making the FTC ☺: An Approach to Material Connections Disclosures in the Emoji Age [PDF]

, 2018
In examining the rise of influencer marketing and emoji’s concurrent surge in popularity, it naturally follows that emoji should be incorporated into the FTC’s required disclosures for sponsored posts across social media platforms.
Sauerborn, Christina
core   +1 more source

Effects of Time Horizons on Influence Maximization in the Voter Dynamics

, 2018
In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of the strategic ...
Brede, Markus, Restocchi, Valerio, Stein, Sebastian   +2 more
core   +1 more source

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]

Innovative Marketing
Influencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto, Mohammad Ichsan, Metta Phannadhika, Sherly Angelika   +3 more
doaj   +1 more source