Results 1 to 10 of about 11,119 (268)
MODEL PERILAKU KEPUTUSAN PEMBELIAN PRODUK BERBASIS AGEN: FENOMENA PENGARUH MEDIA SOSIAL
Jurnal Riset Manajemen Sains Indonesia, 2021 Influencer media sosial dalam pemasaran digital telah menjadi fenomena baru karena mereka dapat menggantikan peran influencer tradisional. Namun, diskusi tentang fenomena ini masih kurang jelas dalam literatur akademis sejauh pengetahuan kita ...
Ambara Purusottama
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The Matrix of Authenticity in Influencer Cultures
Cultural Science, 2023 This brief retrospect on the matrix of authenticity in Influencer cultures considers the ‘What’, the ‘How’, and the ‘So What’ of being authentic online.
Abidin Crystal
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Frontiers in Psychology, 2022 The current study examines how social media influencers can be deployed to promote healthy food choice behavior among tweens. In particular, we investigated whether tweens’ healthy food choice behavior can be stimulated by using a thin-ideal influencer ...
Steffi De Jans +3 more
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Influencer Marketing as Emerging Promotional Tool in Modern Era and Opportunities to Uprising Sales
International Journal of Emerging Research in Engineering, Science, and Management, 2022 The increasing impact of social media for big brands nowadays are preferring influencer marketing over the traditional marketing techniques. Influencer advertising is a methodology that recognizes influential individuals on social media who impact a ...
A. B. Mishra +2 more
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Serious Leisure:Menelisik Profesi Travel Influencer
Jurnal Kawistara, 2021 Seiring perjalanan pertumbuhan peran media digital, travel influencer menjadi sektor pariwisata yang semakin penting. Mereka merupakan orang yang berpengaruh dalam kegiatan promosi destinasi dan produk-produk wisata.
Saepulloh Saepulloh +2 more
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Jurnal Ilmu Sosial dan Humaniora, 2023 The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment.
Asep Muhamad Ramdan +3 more
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Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing
Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2022 Influencer marketing has recently become the best marketing strategy, widely embraced, from local professionals to multinational companies advertising and building brand awareness online.
Aura Elena Amironesei
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Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [PDF]
مدیریت بازرگانی, 2022 Objective In recent years, due to the increase in the use of influencers to introduce and promote products and services for companies, influencer marketing has been widely considered as an important and effective advertising tool. On the other hand, with
Meysam Shirkhodaie +4 more
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Emily Hund. The influencer industry: The quest for authenticity on social media
Studies in Communication Sciences, 2023 The Influencer Industry: The Quest for Authenticity on Social Media, written by American media researcher Emily Hund, takes the reader on a scouting expedition into the U. S. influencer industry.
Nils S. Borchers
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The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]
International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
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