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The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents [PDF]
Behavioral Sciences, 2023 In this study, we examined influencer marketing and consumption of non-alcoholic beer by adolescents to determine how these factors could affect the intentions of adolescents to purchase and drink alcohol.
Chun-Yin Hou +9 more
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Agora International Journal of Economical Sciences, 2022 Is marketing influence the right way or not for a business? Investing in this type of marketing is advantageous or not for promoting a product or service. What type of marketing defines this strategy? We will discuss all these aspects in this paper.
Oana Petrișor Mateuț
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The Market for Online Influence [PDF]
American Economic Journal: Microeconomics, 2021 Recent developments in social media have morphed the age-old practice of paying influential individuals for product endorsements into a multibillion dollar industry, extending well beyond celebrity sponsorships. We develop a parsimonious model in which influencers trade off the increased revenue they obtain from paid endorsements with the negative ...
Fainmesser, I P, Galeotti, A
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Bulletin of the Transilvania University of Brasov Series V Economic Sciences, 2022 The basis of this master's thesis is the phenomenon of influencer marketing. In addition to defining this term, the paper clarifies the importance of digital marketing with special reference to social networks, which are a key factor in the cooperation between companies and influencers. A comparison of the digital marketing with the traditional form of
Carola Lichtenberg, Marcus Schladebach
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The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]
International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
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WiSt - Wirtschaftswissenschaftliches Studium, 2021 This paper aims to analyze influencer marketing and present its application at Dukat. Dukat is an example of a company that was among the first to see the benefits of applying influencer marketing and thus strengthen the relationship with its customers. Influencer marketing is an established trend in marketing that targets individuals with an impact on
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Jurnal Ilmu Sosial dan Humaniora, 2023 The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment.
Asep Muhamad Ramdan +3 more
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Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing
Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2022 Influencer marketing has recently become the best marketing strategy, widely embraced, from local professionals to multinational companies advertising and building brand awareness online.
Aura Elena Amironesei
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An Empirical View of Influence Marketing from Influencers and Influence Marketers [PDF]
International Journal of Trend in Scientific Research and Development, 2018 The present study is an effort to know the current trend of the influential marketing. Influencers come in many ways, either online or web celebrity or even the other customers. Influencers can play a role in each moment of truth during the customer journey through content, engagement and community. It is by engaging influencers in authentic, long term
Dr. R. Anuja, D. M. Lavanya
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