Results 21 to 30 of about 11,483 (281)

Influence Marketing: The role of influencers in marketing on social networks.

Revista Científica Sinapsis, 2023
El presente artículo de investigación analiza la nueva perspectiva del Marketing de Influencers, como como herramienta en el marketing, siendo el influencer considerado como líder de opinión, que ayudan a conectar las marcas con las personas, para dar a conocer los productos y/o servicios con su público objetivo, donde las redes sociales han ido ...
openaire   +1 more source

The Rise of Influencers and Influencer Marketing [PDF]

, 2020
When the Internet provided the limitless ability for bloggers and vloggers to spread their voice, a whole new online genre emerged in the form of online influencers.
Sevil Yesiloglu, Yesiloglu, Sevil
core   +1 more source

Influencers Marketing Via social media and its role in enhancing the competitive advantage [PDF]

Journal of Architecture, Art & Humanistic Science, 2023
Under the spread and growing of social media from different types of society and the diversity of different types of benefits it provides, and because of its ease of use, flexibility and interactivity, many organizations have resorted to using social ...
Alla Mohammed elsayed
doaj   +1 more source

A method to detect influencers in social networks based on the combination of amplification factors and content creation.

PLoS ONE, 2022
A social network is one of the efficient tools for information propagation. The content is the bridge between the product and its customers. Evaluating the user's content creation is a valuable feature to improve information spreading on the social ...
Tai Huynh, Hien D Nguyen, Ivan Zelinka, Xuan Hau Pham, Vuong T Pham, Ali Selamat, Ondrej Krejcar   +6 more
doaj   +2 more sources

Influencer e #activism [PDF]

, 2022
openQuando pensiamo all'influencer marketing, automaticamente pensiamo ad una serie di influencer che sui loro profili social propinano codici sconto per tisane e cosmetici.
GUIZZO, STEFANIA
core  

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions

Istanbul Management Journal, 2021
Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy.
Sarra Daimi, Aslı Tolunay
doaj   +1 more source

INFLUENCER MARKETING AND HEALTHCARE: BIBLIOMETRIC ANALYSIS

Соціальна економіка
Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market.
Liliia Khomenko
doaj   +1 more source

Influencer marketing and its regulation

, 2023
reservedLa tesi analizza le normative nazionali ed europee che regolano le attività di influencer marketing, ovvero le strategie di promozione di prodotti e servizi da parte di influencer che ricevono un compenso da aziende o brand.
ZANOTTO, ELISABETTA
core  

THE ROLE OF INFLUENCER MARKETING IN BUILDING CONSUMER TRUST: A SYSTEMATIC LITERATURE REVIEW

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positioning influencers as key opinion ...
M Rahul Firmansyah, Muhammad Aldi Losa, Robi Yahya   +2 more
doaj   +1 more source

Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences

Journal of Theoretical and Applied Electronic Commerce Research
Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examined the multidimensional impact of influencer marketing by analyzing engagement metrics ...
Stavros P. Migkos, Nikolaos T. Giannakopoulos, Damianos P. Sakas   +2 more
doaj   +1 more source