Results 21 to 30 of about 11,544 (282)

The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing [PDF]

International Journal of Financial Studies, 2013
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted historical period in order to more fully inform a perspective ...
openaire   +4 more sources

The Influencer Marketing strategy applied to the Smart Home sector. Analysis of the Nice S.p.A case [PDF]

, 2022
openL’influencer marketing è una strategia di marketing che, negli ultimi anni, ha assunto una nota importanza per le aziende, che adottano questa possibilità per aumentare la visibilità del proprio brand e la promozione dei prodotti e servizi ...
TINAZZI, GIORGIA
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Influencer Marketing - das Marketing der Zukunft? [PDF]

, 2020
Influencer Marketing stellt derzeit einen der größten Trends im Online-Marketing dar. Zahlreiche Unternehmen betreiben aktuell Influencer Marketing und die Zahl wächst stetig.
Nufer, Gerd, Beck, Maria
core   +1 more source

From White Collar to Influencer Marketing? How Banks Can Reach Young Customers

International Journal of Financial Studies, 2022
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults.
Nicole Walzhofer, Marcus Riekeberg, Florian Follert   +2 more
doaj   +1 more source

The Rise of Influencers and Influencer Marketing [PDF]

, 2020
When the Internet provided the limitless ability for bloggers and vloggers to spread their voice, a whole new online genre emerged in the form of online influencers.
Sevil Yesiloglu, Yesiloglu, Sevil
core   +1 more source

Virtual influencer marketing: the good, the bad and the unreal [PDF]

, 2023
Purpose The purpose of this paper is to conceptualize virtual influencer marketing, outlining the opportunities and dangers associated with using virtual influencers in social media marketing communications.
Mouritzen, Simone Lykke Tranholm, Valeria Penttinen, Penttinen, Valeria, Simone Lykke Tranholm Mouritzen, Susanne Pedersen, Pedersen, Susanne   +5 more
core   +1 more source

A method to detect influencers in social networks based on the combination of amplification factors and content creation.

PLoS ONE, 2022
A social network is one of the efficient tools for information propagation. The content is the bridge between the product and its customers. Evaluating the user's content creation is a valuable feature to improve information spreading on the social ...
Tai Huynh, Hien D Nguyen, Ivan Zelinka, Xuan Hau Pham, Vuong T Pham, Ali Selamat, Ondrej Krejcar   +6 more
doaj   +2 more sources

Influencers Marketing Via social media and its role in enhancing the competitive advantage [PDF]

Journal of Architecture, Art & Humanistic Science, 2023
Under the spread and growing of social media from different types of society and the diversity of different types of benefits it provides, and because of its ease of use, flexibility and interactivity, many organizations have resorted to using social ...
Alla Mohammed elsayed
doaj   +1 more source

Power and impact of Influencer Marketing: the influence on young people and the deinfluencing case [PDF]

, 2023
reservedLa tesi si pone l’obiettivo di capire se l’influencer marketing sia ancora uno strumento efficace o se l’esponenziale aumento dei contenuti sponsorizzati ne abbia mirato l’incisività.
BERTATO, CHIARA
core  

Influencer e #activism [PDF]

, 2022
openQuando pensiamo all'influencer marketing, automaticamente pensiamo ad una serie di influencer che sui loro profili social propinano codici sconto per tisane e cosmetici.
GUIZZO, STEFANIA
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