Results 21 to 30 of about 72,181 (277)

Influencer Marketing

, 2018
Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich immer mehr Standards und allgemeingültige Regeln heraus.
Julia F. Kost, Christof Seeger
  +8 more sources

Studying Diffusion of Viral Content at Dyadic Level [PDF]

, 2014
Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content, authors of the ...
Ciuberek, Sylwia, Jankowski, Jaroslaw, Michalski, Radoslaw, Zak, Blazej, Zbieg, Anita   +4 more
core   +1 more source

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions

Istanbul Management Journal, 2021
Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy.
Sarra Daimi, Aslı Tolunay
doaj   +1 more source

What causes social media users to engage and mimic virtual influencers? The role of self-congruity [PDF]

Innovative Marketing, 2022
Influencer marketing has been widely utilized in marketing communication. With the growing interest in virtual influencers, this study aims to investigate why social media users would interact with virtual influencers.
Lokweetpun Suprawan, Sasipa Pojanavatee
doaj   +1 more source

Trends Prediction Using Social Diffusion Models [PDF]

, 2011
The importance of the ability of predict trends in social media has been growing rapidly in the past few years with the growing dominance of social media in our everyday's life.
B. Huberman, C. Herrero, D. Centola, D. Centola, H. Choi, P. Dodds, P. Dodds, S. Meloni, V. Nicosia   +8 more
core   +2 more sources

When Does the Influencer Matter? [PDF]

, 2020
The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
core   +1 more source

A reliability-based approach for influence maximization using the evidence theory [PDF]

, 2017
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation.
A Bozorgi, AL Jousselme, AP Dempster, C Gao, D Chen, D Kempe, D Wei, G Shafer, K Zhou, M Kimura, P Smets, R Mohamadi-Baghmolaei, S Jendoubi, S Jendoubi, S Jendoubi, T Denœux, TS Mumu, Z Liu, Z Liu   +18 more
core   +3 more sources

INFLUENCER MARKETING AND HEALTHCARE: BIBLIOMETRIC ANALYSIS

Соціальна економіка
Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market.
Liliia Khomenko
doaj   +1 more source

THE ROLE OF INFLUENCER MARKETING IN BUILDING CONSUMER TRUST: A SYSTEMATIC LITERATURE REVIEW

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positioning influencers as key opinion ...
M Rahul Firmansyah, Muhammad Aldi Losa, Robi Yahya   +2 more
doaj   +1 more source

The celebrity factory: new modes of fashion entrepreneurship [PDF]

, 2017
The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the ...
Marta Martina, Silvia Vacirca
core   +2 more sources