Results 21 to 30 of about 1,339,380 (275)

The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing [PDF]

International Journal of Financial Studies, 2013
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted historical period in order to more fully inform a perspective ...
openaire   +4 more sources

Influencer Marketing auf Twitch.tv [PDF]

, 2022
Die vorliegende Masterarbeit hatte zum Ziel, die Effektivität des Influencer Marketings auf der Livestreaming-Plattform Twitch.tv zu untersuchen, da diesbezüglich zum einen bisher kaum geforscht wurde und zum anderen die Influencer Marketing Industrie ...
Zbornik, Silas
core   +1 more source

From White Collar to Influencer Marketing? How Banks Can Reach Young Customers

International Journal of Financial Studies, 2022
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults.
Nicole Walzhofer, Marcus Riekeberg, Florian Follert   +2 more
doaj   +1 more source

Influencer Marketing

, 2018
Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich immer mehr Standards und allgemeingültige Regeln heraus.
Julia F. Kost, Christof Seeger
  +9 more sources

Influencer marketing: sponsorship disclosure and value co-creation behaviour

, 2022
Purpose: This study aims to investigate the relationships between sponsorship disclosure, influencer type and audience value co-creation behaviour in influencer marketing.
Thaichon, Park, Bu, Yi, Parkinson, Joy, Parkinson, J.   +3 more
core   +1 more source

A method to detect influencers in social networks based on the combination of amplification factors and content creation.

PLoS ONE, 2022
A social network is one of the efficient tools for information propagation. The content is the bridge between the product and its customers. Evaluating the user's content creation is a valuable feature to improve information spreading on the social ...
Tai Huynh, Hien D Nguyen, Ivan Zelinka, Xuan Hau Pham, Vuong T Pham, Ali Selamat, Ondrej Krejcar   +6 more
doaj   +2 more sources

Influencers Marketing Via social media and its role in enhancing the competitive advantage [PDF]

Journal of Architecture, Art & Humanistic Science, 2023
Under the spread and growing of social media from different types of society and the diversity of different types of benefits it provides, and because of its ease of use, flexibility and interactivity, many organizations have resorted to using social ...
Alla Mohammed elsayed
doaj   +1 more source

Influencer marketing for tourism destinations

, 2022
The influencer marketing is a strategy that uses the influence of prominent individuals in a certain field to drive consumers’ brand awareness or their purchasing decisions.
Duong, H.
core   +1 more source

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions

Istanbul Management Journal, 2021
Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy.
Sarra Daimi, Aslı Tolunay
doaj   +1 more source

INFLUENCER MARKETING AND HEALTHCARE: BIBLIOMETRIC ANALYSIS

Соціальна економіка
Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market.
Liliia Khomenko
doaj   +1 more source