Results 1 to 10 of about 20,024 (269)

Influences and Influencers

2023
openaire   +1 more source

Pup-ularity contest: The advertising practices of popular animal influencers on Instagram

Technological Forecasting and Social Change, 2022
Jenna Jacobson, Jaigris Hodson, Robert Mittelman   +2 more
exaly  

When less is more: the impact of macro and micro social media influencers’ disclosure

Journal of Marketing Management, 2020
Samantha Kay, Rory Mulcahy, Joy Parkinson   +2 more
exaly  

“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

Journal of Research in Interactive Marketing, 2022
Thi Cam Tu Dinh, Yoonjae Lee
exaly  

A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising

Journal of Interactive Advertising, 2023
Kate Jeonghee Byun, Sun Joo Ahn
exaly  

How Influencers Influence: Conceptualizing the Influencer Map for Marketing

2022
Karen Freberg, Brian G. Smith, Lauren Silva   +2 more
openaire   +1 more source

Social media influencers and consumer engagement: A review and future research agenda

International Journal of Consumer Studies, 2023
Kaushal Kishore
exaly  

I’m not a puppet, I’m a real boy! Gender presentations by virtual influencers and how they are received

Computers in Human Behavior, 2023
Yu-Hao Lee, Chien-Wen Yuan
exaly  

Cultural Influencers and Influences

2022
openaire   +1 more source

Vitiligo: A psychologically influenced and influencing disease

Clinics in Dermatology, 1997
G, Hautmann, E, Panconesi
openaire   +2 more sources