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Intra/Inter communications in Social Network and Intermediary of the Media Influencers [PDF]
Cyberspace Studies, 2021 This paper focuses on the role of influencers as an element of modern governance. As the fields of media, entertainment industry, and politics become increasingly interconnected, the phenomenon of influencer potentially affects many aspects of political ...
Ebrahim Mohseni Ahooei, Saied Reza Ameli
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Advertising Activity Dimensions for Influencers on Social Media Platforms [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 :Advertising with influencers plays an important and influential tool in the field of business. It is a new world that has emerged through social media platforms, and with new ways of advertising, with the aim of reaching and influencing the audience, it
Mohamed Satour
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It Takes Less than a Village to Influence Educational Aspirations and Attainment [PDF]
The European Educational Researcher, 2022 Influencers are individuals or entities that meaningfully contribute through a socially constructed process to the formation of educational aspirations and possibly to their attainment. The effect of a specific influencer may differ within the context of
Gurmakh Singh +8 more
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Management şi Marketing, 2023 Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers.
Leite Ângela +2 more
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Management Letters/Cuadernos de Gestión, 2023 This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post).
Carmen Pérez-Cabañero +4 more
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SAGE Open, 2023 Social media influencers, a new type of opinion leader, are considered followers’ role models and strongly affect their attitudes and behaviors. Although their power on social media platforms is an emerging phenomenon, the studies exploring the impact of
Thi Cam Tu Dinh +2 more
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A Comparative Study on Human-Like and Cartoon-Like Virtual Influencers Based on Trustworthiness and Novelty [PDF]
SHS Web of ConferencesVirtual influencers are AI-generated avatars that are used by brands to provide support to customers as assistants. Virtual influencers present a promising area for promoting and offer a wide advantage.
T Priyanga, Bashir Firdaus
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The Main Mechanisms and Characteristics of the Impart of Social Network on Consumer Behavior [PDF]
SHS Web of ConferencesBased on the contemporary social network environment, this paper discusses the practical significance of its impact on consumer behavior, and influencers as the main component of social network, this paper mainly take the mega-influencers and small ...
Huang Nishan
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Identity Construction in Intercultural Communication on Social Media: A Case Study of Two Influencers on REDnote [PDF]
SHS Web of ConferencesPeople from different cultures frequently interact with each other due to the increasing popularity of digital platforms. Given the background of globalization, influencers with an intercultural background actively navigate various identities to attract ...
Wang Chun
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THE FALL OF PUBLIC RELATION OFFICER AND THE RISE OF INFLUENCER IN THE INDONESIAN GOVERNMENT
Profetik, 2022 The presence of Public Relations Officers in the organization is a must because they’re responsible for establishing good relations between the organization and stakeholders. Good relations between these two will result in harmony.
Dani Fadillah, Arif Ardy Wibowo
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