Results 21 to 30 of about 45,188 (313)
Youth Responses to Social Media Influencers Discussing Mental Health Online
Introduction Social media “influencers” are popular online users with large audience bases they are paid to advertise products or services to. Influencers have enormous reach and sway with young people, combining the relatability of peers and the ...
E. Adeane, K. Stasiak
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Influencers gastronómicos : ¿Recomendación personal o publicidad disfrazada?
Los influencers gastronómicos se han convertidos en voces de autoridad y diferentes sectores se han beneficiado de estos nuevos perfiles, encontrando nuevas formas de llevar sus productos allí donde su público realmente estaba, y uno de esos sectores es ...
Universitat Autònoma de Barcelona. Facultat de Ciències de la Comunicació +1 more
core
Social media influencers (SMIs) have prevailed in online communication networks and can play key roles in connective action. However, how influencers connectively drive activism communication network is less clear.
Jack Lipei Tang
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Consequences of local culinary memorable experience: Evidence from TikTok influencers
Underpinned by integrating self-determination and source credibility theories (SCT), this paper investigates the focal roles of memorable local food experiences (MLX) and travel influencer endorsement (TIE) on revisit intention.
Kareem M. Selem +10 more
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Beauty Influencers and Instagram Usage
Instagram has become a popular platform for beauty influencers. It’s a versatile and user-friendly platform. Beauty influencers use their profiles in a variety of ways that can impact social media users.
Lopez, Jace, Islam, Sayeedul
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While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents’ relationship formation and consumption behaviors are still rare.
Chen Lou, Chen Lou, Hye Kyung Kim
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Impact of influencers’ Facebook pages in cultivating fear and terror among youths during the COVID-19 pandemic [PDF]
Many research studies defined news pages that connect users with public affairs as social media influencers. This includes opinion leaders, journalists, media personnel, editors, and political experts.
Casero-Ripolles, Andreu, Omar , Reham
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This study investigates how the discrete emotions expressed by travel influencers on YouTube influence viewer engagement, distinguishing between macro- and micro- influencers. Using text mining and machine learning techniques, 6,061 travel-related videos
Jinyoung Jinnie Yoo +2 more
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¿Desvestidos para triunfar? Análisis de contenido de la auto objetificación de influencers en España
En el reciente informe El impacto de los influencers en la publicidad y la protección de los consumidores en el mercado único el Parlamento Europeo menciona el uso de la desnudez y del contenido sexual y el papel que desempeñan las percepciones y ...
Estables Heras, María José +1 more
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Despite the growing use of virtual influencers in communicating public service announcements (PSAs), their PSA communication effectiveness remains underexplored. Virtual influencers are digital entities who generate content on social media to establish a
Zichuan Mo, Meihan Zhou
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