Results 21 to 30 of about 20,024 (269)

Identity Construction in Intercultural Communication on Social Media: A Case Study of Two Influencers on REDnote [PDF]

SHS Web of Conferences
People from different cultures frequently interact with each other due to the increasing popularity of digital platforms. Given the background of globalization, influencers with an intercultural background actively navigate various identities to attract ...
Wang Chun
doaj   +1 more source

Policy influence and influencers online and off

Policy Studies Journal, 2023
Abstract Social media is an important arena for policy contestation. Although online social media debates can yield notable power over political processes offline, little research has examined the relationship between policy actors' influence in offline policymaking and social media policy arenas.
Anniina Kotkaniemi, Tuomas Ylä-Anttila, Ted Hsuan Yun Chen   +2 more
openaire   +2 more sources

Youth Responses to Social Media Influencers Discussing Mental Health Online

European Psychiatry, 2023
Introduction Social media “influencers” are popular online users with large audience bases they are paid to advertise products or services to. Influencers have enormous reach and sway with young people, combining the relatability of peers and the ...
E. Adeane, K. Stasiak
doaj   +1 more source

THE FALL OF PUBLIC RELATION OFFICER AND THE RISE OF INFLUENCER IN THE INDONESIAN GOVERNMENT

Profetik, 2022
The presence of Public Relations Officers in the organization is a must because they’re responsible for establishing good relations between the organization and stakeholders. Good relations between these two will result in harmony.
Dani Fadillah, Arif Ardy Wibowo
doaj   +1 more source

Issue Communication Network Dynamics in Connective Action: The Role of Non-Political Influencers and Regular Users

Social Media + Society, 2023
Social media influencers (SMIs) have prevailed in online communication networks and can play key roles in connective action. However, how influencers connectively drive activism communication network is less clear.
Jack Lipei Tang
doaj   +1 more source

Social media influencers: effects of followers' behavior and response to influencers

JPPI (Jurnal Penelitian Pendidikan Indonesia)
Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various ...
Anugerah Trisatryo, Nurdin Sobari
doaj   +1 more source

Why Vendors Use Influencers

Acta Economica et Turistica, 2020
The results of Malenica’s research show that there is no influence of influencers on consumers’ buying decisions. Given the fact that influencers exist and companies that use influencers exist as well, it is reasonable to conclude that there are consumer
Mihael Plečaš, Ozana Malenica
doaj  

Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions

Frontiers in Psychology, 2019
While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents’ relationship formation and consumption behaviors are still rare.
Chen Lou, Chen Lou, Hye Kyung Kim
doaj   +1 more source

Expanding knowledge on emotional dynamics and viewer engagement: The role of travel influencers on youtube

Journal of Innovation & Knowledge
This study investigates how the discrete emotions expressed by travel influencers on YouTube influence viewer engagement, distinguishing between macro- and micro- influencers. Using text mining and machine learning techniques, 6,061 travel-related videos
Jinyoung Jinnie Yoo, Heejin Kim, Sungchul Choi   +2 more
doaj   +1 more source

Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements

Journal of Theoretical and Applied Electronic Commerce Research
Despite the growing use of virtual influencers in communicating public service announcements (PSAs), their PSA communication effectiveness remains underexplored. Virtual influencers are digital entities who generate content on social media to establish a
Zichuan Mo, Meihan Zhou
doaj   +1 more source