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THE IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY ON THE TRAVEL INTENTIONS OF THE EGYPTIAN MILLENNIALS: APPLIED TO DOMESTIC TOURISM [PDF]
Geo Journal of Tourism and Geosites, 2023 This study aims to fill the gap in the current influencer marketing literature by analyzing the impact of social media influencers (SMIs) credibility on the domestic travel intentions of Egyptian millennials.An online questionnaire was distributed to a
Marianne RAAFAT +2 more
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Los influencers virtuales como líderes de opinión y su empleo en técnicas en comunicación política
, 2022 Nowadays, the traditional media have lost followers in favour of on-demand content and social networks, hence influencers have become the opinion-leaders of the twenty-first century. However, brands have detected a disparity between the paid or sponsored
Muñoz-Sastre, Daniel +2 more
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Influencers gastronómicos : ¿Recomendación personal o publicidad disfrazada?
, 2021 Los influencers gastronómicos se han convertidos en voces de autoridad y diferentes sectores se han beneficiado de estos nuevos perfiles, encontrando nuevas formas de llevar sus productos allí donde su público realmente estaba, y uno de esos sectores es ...
Universitat Autònoma de Barcelona. Facultat de Ciències de la Comunicació +1 more
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Acta Economica et Turistica, 2020 The results of Malenica’s research show that there is no influence of influencers on consumers’ buying decisions. Given the fact that influencers exist and companies that use influencers exist as well, it is reasonable to conclude that there are consumer
Mihael Plečaš, Ozana Malenica
doaj
La comunicación de los influencers veganos en Instagram: el caso español
Cuadernos.info, 2022 El movimiento vegano está en auge debido a la preocupación por el bienestar animal, la sostenibilidad, y los estilos de vida saludable de gran parte de la población mundial.
Tamara Romero-Cantero +2 more
doaj +1 more source
Journal of Innovation & KnowledgeThis study investigates how the discrete emotions expressed by travel influencers on YouTube influence viewer engagement, distinguishing between macro- and micro- influencers. Using text mining and machine learning techniques, 6,061 travel-related videos
Jinyoung Jinnie Yoo +2 more
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Communication, 2023 Given contemporary changes in self-exposure, the issue of authenticity often arises in discourse surrounding the content posted on social media. Influencers and YouTubers claim authenticity and present it as a value that underpins their success, while ...
Valérie Reid
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Frontiers in Psychology, 2019 While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents’ relationship formation and consumption behaviors are still rare.
Chen Lou, Chen Lou, Hye Kyung Kim
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Beauty Influencers and Instagram Usage [PDF]
, 2021 Instagram has become a popular platform for beauty influencers. It’s a versatile and user-friendly platform. Beauty influencers use their profiles in a variety of ways that can impact social media users.
Lopez, Jace, Islam, Sayeedul
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Journal of Theoretical and Applied Electronic Commerce ResearchDespite the growing use of virtual influencers in communicating public service announcements (PSAs), their PSA communication effectiveness remains underexplored. Virtual influencers are digital entities who generate content on social media to establish a
Zichuan Mo, Meihan Zhou
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