The Impact of Social Media Influencers on Food Consumption in Saudi Arabia, a Cross-Sectional Web-Based Survey. [PDF]
Alwafi H +11 more
europepmc +1 more source
Social Media Influencers, Health Literacy, and Food Literacy: A Correlational Study Among Adolescents. [PDF]
Sercu L.
europepmc +1 more source
E-cigarette brands and social media influencers on Instagram: a social network analysis. [PDF]
Vassey J +7 more
europepmc +1 more source
Social media influencers and followers' conspicuous consumption: The mediation of fear of missing out and materialism. [PDF]
Dinh TCT, Lee Y.
europepmc +1 more source
A meritocratic network formation model for the rise of social media influencers. [PDF]
Pagan N, Mei W, Li C, Dörfler F.
europepmc +1 more source
Social media research: influencing the influencers
One of the central concepts in marketing theory is the idea that some individuals are more\ud influential than others, and that these influencers play a central role in driving adoption of\ud new products and services. From a customer service perspective, when these influencers\ud are dissatisfied, they are able to drive disproportionally large numbers
Nunan, Dan, Cook, Alessia
openaire
Prescription Drug Promotion by Social Media Influencers: A Systematic Scoping Review.
Gell S +5 more
europepmc +1 more source
Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets. [PDF]
Amson A +10 more
europepmc +1 more source
Helpful or harmful? Navigating the impact of social media influencers' health advice: insights from health expert content creators. [PDF]
Kaňková J, Binder A, Matthes J.
europepmc +1 more source
Encouraging Continuous Usage of Wearable Activity Trackers: The Interplay of Perceived Severity, Susceptibility and Social Media Influencers. [PDF]
Lennox A, Müller RA, Coffie IS.
europepmc +1 more source

