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When less is more: the impact of macro and micro social media influencers’ disclosure
Journal of Marketing Management, 2020 There are growing discussions of social media influencers and their effectiveness in endorsing products. Further, recent policy regulations are requiring social media influencers to disclose sponsored content when using a form of native advertising. This
Samantha Kay +2 more
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Influence Analysis in Business Social Media. [PDF]
, 2017 In this paper, we describe a novel data model for particular online business social networks such as Tripadvisor and Yelp: we also define a greedy influence maximization algorithm to determine the most influential users on the base of proper influence patterns.
Flora Amato +4 more
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Social Media: Influences and Impacts on Culture
2020Advanced technologies of communication have brought influences and impacts on cultures. There are views that the influences and impacts are brought forward by social media which has been a powerful tool that can affect and form human behaviors as well as culture.
Mui Joo Tang, Eang Teng Chan
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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
International Journal of Information Management, 2021Liz Barnes +2 more
exaly