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Social Media Influencers in Equestrian Sport [PDF]
Frontiers in Sports and Active Living, 2021 The study analyzes and explains the impact of social media influencers on stable cultures in Sweden and Norway, contributing to the understanding of the complex relationship between equestrian sports and social media—a relationship that is important for ...
Aage Radmann +2 more
doaj +7 more sources
Political Influencers on Social Media: An Introduction
Social Media and Society, 2023 Influencers are omnipresent on social media platforms. They occupy important digital real estate across a range of topical domains including beauty, fashion, and gaming.
Martin J Riedl +2 more
exaly +2 more sources
Beyond the filter: Impact of popularity on the mental health of social media influencers [PDF]
Digital HealthObjective This study examines the emotional state and interpersonal relationships of social media influencers, focusing on the psychological effects of their popularity and engagement.
Ala’a K. Azayem +4 more
doaj +2 more sources
Optimizing social media influencers for health communication in Africa [PDF]
Global Health ActionThe rise of social media has transformed communication, allowing social media influencers to shape opinions and behaviors with unprecedented reach and engagement. In Africa, where traditional health campaigns often struggle to gain traction, social media
Hannah Simba, Eshetu Girma
doaj +2 more sources
Mental health of social media influencers. [PDF]
J Occup HealthAbstract There is a wide body of research on the effects of social media use on mental health, particularly focusing on young people. However, very little is known about the mental health of social media influencers (SMIs), who also tend to be quite young.
Bray I +3 more
europepmc +3 more sources
Social media research: influencing the influencers [PDF]
, 2012 One of the central concepts in marketing theory is the idea that some individuals are more influential than others, and that these influencers play a central role in driving adoption of new products and services.
Cook, Alessia, Nunan, Dan
core +1 more source
Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets. [PDF]
PLOS Digital HealthAdolescent obesity remains a public health concern, exacerbated by unhealthy food marketing, particularly on digital platforms. Social media influencers are increasingly utilized in digital marketing, yet their impact remains understudied.
Ashley Amson +10 more
doaj +2 more sources
Advertising Activity Dimensions for Influencers on Social Media Platforms [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 :Advertising with influencers plays an important and influential tool in the field of business. It is a new world that has emerged through social media platforms, and with new ways of advertising, with the aim of reaching and influencing the audience, it
Mohamed Satour
doaj +1 more source
The effects of social media attributes on customer purchase intention: The mediation role of brand attitude [PDF]
International Journal of Data and Network Science, 2022 Social media influencers have proved to be a major influence on customers’ purchasing decisions, especially with the increased usage of social media platforms.
Hazar Hmoud +4 more
doaj +1 more source
Influence and Passivity in Social Media [PDF]
Proceedings of the 20th international conference companion on World wide web, 2010 The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the ...
Daniel M. Romero +3 more
openaire +3 more sources