Results 41 to 50 of about 27,950,601 (288)

Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers”

open access: yesJournal of Medical Internet Research, 2023
BackgroundHistorically, pharmaceutical companies have struggled with trust and brand reputation among key stakeholders and have adopted innovative marketing strategies to reach patients directly and rebuild those relationships ...
Erin Willis   +4 more
doaj   +1 more source

Providing a Model for Sustainable Influence r-Based Marketing in Social Media [PDF]

open access: yesمطالعات رسانه‌های نوین
Sustainable marketing harnesses the power of social media as a technology tool, facilitating direct interactions between consumers and the potential influence on their beliefs and behavior.
Ghasem Zarei, Golsum akbari arbatan
doaj   +1 more source

Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences

open access: yesMedia and Communication, 2023
Social media influencers have become an indispensable part of social media, informing audiences, especially young ones, about various topics, such as beauty, lifestyle, or food.
Christina Peter, Luisa Muth
doaj   +1 more source

Influence Pathway Discovery on Social Media

open access: yes2023 IEEE 9th International Conference on Collaboration and Internet Computing (CIC), 2023
This paper addresses influence pathway discovery, a key emerging problem in today's online media. We propose a discovery algorithm that leverages recently published work on unsupervised interpretable ideological embedding, a mapping of ideological beliefs (done in a self-supervised fashion) into interpretable low-dimensional spaces.
Xinyi Liu   +15 more
openaire   +3 more sources

Influencers: the habermasian rationality in social media. [PDF]

open access: yes, 2021
This paper analyses the rationality of social media as a public sphere according to Habermas and how it affects the influencer phenomenon. Also, this work discusses the emancipatory specifics of the digital sphere. Together with McLuhan and Baudrillard’s
Žemaitytė, Ugnė,
core  

Social Media Influencers and The Dietary Choices Among University Students [PDF]

open access: yes, 2021
This study investigated the attitude and subjective norms of students on Social Media Influencers (SMIs) towards the behavioural intent on their dietary choices in accordance with the Theory of Reasoned Action.
Bruno, D. E. (Diandra)   +5 more
core   +1 more source

An Investigation into the Impact of Influencers Producing Technological Content on Instagram on Customers’ Purchasing Decisions

open access: yesActa Infologica
Nowadays, social media influencers play a significant role in the world of marketing. Social media influencers reach large audiences by producing content on social media platforms, and they exert considerable impact on these audiences.
Kamil Çelik, Ahmet Taş
doaj   +1 more source

Social percolation and the influence of mass media [PDF]

open access: yesPhysica A: Statistical Mechanics and its Applications, 2002
6 pages including 4 ...
Proykova, Ana, Stauffer, Dietrich
openaire   +2 more sources

Comparative Drug Response Profiling in Neuroblastoma Cell Lines and Patient‐Derived Tumor Organoids

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT High‐risk neuroblastoma remains a leading cause of pediatric cancer mortality, and improved preclinical models are needed to guide therapeutic developments. We screened seven high‐risk neuroblastoma cell lines and three patient‐derived tumor organoids with 528 compounds alongside bone marrow controls, and compared them with external datasets ...
Krzysztof Wierbiłowicz   +12 more
wiley   +1 more source

Social Media Influencers Defined by Adolescents [PDF]

open access: yes, 2023
Social media influencers have emerged as digital celebrities, positioning themselves as role models for different audiences, particularly young people.
Feijoo, Beatriz   +4 more
core   +1 more source

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