Results 51 to 60 of about 104,425 (201)

Influence of social media on performance of movies [PDF]

2014 IEEE International Conference on Multimedia and Expo Workshops (ICMEW), 2014
The performance of movies in terms of revenue depends on many factors such as its production studio, genre, script quality, pre-release promotion etc, - all of which are traditionally used to estimate their potential success at the box office. Recently however, the “Wisdom of Crowd” and social media have been acknowledged as a strong signal in ...
Shruti, Suman Deb Roy, Wenjun Zeng 0001
openaire   +1 more source

New Media, New Influencers and Implications for Public Relations [PDF]

, 2008
Marketers and public relations professionals today are confronted with an astounding array of new communications channels. Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice to the opinions of ...
Greg Peverill-Conti, John Cass, Joseph Carrabis, Paul Gillin, Richard Nacht   +4 more
core  

Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia

International Journal of Management, Finance and Accounting
Although the demand for men’s skincare products is becoming increasingly popular in Malaysia, previous studies of social media marketing have shed little light on the effect of social media influencers on men’s skincare purchase intention.
Siew Yong Leong, Man Yee Yip, Chi Hau Tan, Man Seong Chan   +3 more
doaj   +1 more source

The Web 2.0 as Marketing Tool: Opportunities for SMEs [PDF]

, 2008
The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations.
Constantinides, Efthymios
core   +3 more sources

Detecting Real-World Influence Through Twitter [PDF]

, 2015
In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that these are ...
Cossu, Jean-Valère, Dugué, Nicolas, Labatut, Vincent   +2 more
core   +4 more sources

How Trust Bridges the Gap: Influencer Credibility and Purchase Intention in Egypt’s Social Media Landscape

JISR Management and Social Sciences & Economics
This study aims to examine how the credibility of social media influencers; measured through their expertise, trustworthiness, social attractiveness, and physical attractiveness affects consumers’ intention to purchase in Egypt, while also considering ...
Hajar Alhosseiny
doaj   +1 more source

The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]

, 2018
En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene, Miquel Segarra, Susana, Navarro Beltra, Marian   +2 more
core   +3 more sources

Digital Islam and Muslim Millennials: How Social Media Influencers Reimagine Religious Authority and Islamic Practices

Religions, 2022
Digital platforms have empowered individuals and communities to re-negotiate long-established notions of religion and authority. A new generation of social media influencers has recently emerged in the Muslim world.
Bouziane Zaid, Jana Fedtke, Don Donghee Shin, Abdelmalek El Kadoussi, Mohammed Ibahrine   +4 more
doaj   +1 more source

Making the FTC ☺: An Approach to Material Connections Disclosures in the Emoji Age [PDF]

, 2018
In examining the rise of influencer marketing and emoji’s concurrent surge in popularity, it naturally follows that emoji should be incorporated into the FTC’s required disclosures for sponsored posts across social media platforms.
Sauerborn, Christina
core   +1 more source

Theories for influencer identification in complex networks

, 2018
In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes.
A Guggiola, A Zeng, Alfredo Braunstein, B Min, B Min, B Viswanath, D Kempe, D Liben-Nowell, D Rybski, D Stauffer, D. Centola, DJ Watts, DJ Watts, Duncan S. Callaway, Ed Bullmore, EM Rogers, F Altarelli, F Morone, F Morone, F Morone, F Radicchi, G Lawyer, G Sabidussi, GL Nemhauser, H Kwak, HW Hethcote, J Kleinberg, J Leskovec, J Leskovec, JG Restrepo, K Klemm, K Roth, KI Hashimoto, L Katz, L Lü, L Lü, L Lü, L Muchnik, L. K. Gallos, Linton C. Freeman, M Kitsak, M Mézard, M Ramos, M Richardson, ME Newman, ME Newman, MS Granovetter, N. Eagle, Phillip Bonacich, R Pastor-Satorras, R Pastor-Satorras, Reuven Cohen, RM Karp, Réka Albert, S Luo, S Mugisha, S Pei, S Pei, S Pei, S Pei, S Pei, S Tang, S Yan, S Yan, SB Seidman, SD Reis, Sergey Brin, Sergey V. Buldyrev, T Martin, W Li, X Teng, X Teng, Y Hu, Y Liu, Y Liu   +74 more
core   +1 more source